Email Marketing Specialist - Singapore at Plaid

Singapore

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

AI, Technology, MarketingIndustries

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field
1-3 years of hands-on experience in Email Marketing or Lifecycle Marketing, preferably within the DTC e-commerce industry
Proficiency in at least one major Email Service Provider (ESP) such as Klaviyo, Mailchimp, Braze, etc. Hands-on experience with Klaviyo is a strong plus
Excellent analytical skills and a data-driven mindset, with the ability to find insights in data and use them to drive strategy. Experience with Google Analytics or similar tools is required
Strong organizational and project management skills, with a proven ability to manage multiple complex projects and deadlines simultaneously
Preferred: Basic knowledge of HTML/CSS for email template customization
Preferred: Experience with other lifecycle channels such as SMS or Push Notifications
Preferred: Familiarity with the Shopify ecosystem

Responsibilities

Manage end-to-end email marketing campaigns for a portfolio of DTC brands, including daily promotions, new product launches, and major seasonal events (e.g., Black Friday). This includes planning, content coordination, production, deployment, and analysis
Design, build, and continuously optimize sophisticated automated marketing flows, such as welcome series, cart abandonment, post-purchase follow-ups, re-engagement campaigns, and loyalty programs to enhance customer LTV
Develop and implement advanced customer segmentation strategies based on user data (behavioral, demographic, transactional) to deliver highly personalized and relevant content
Establish and run a scientific A/B testing program to systematically test and optimize key variables, including subject lines, copy, CTAs, send times, and landing pages, to continuously improve performance metrics
Monitor and analyze key email marketing KPIs (Open Rate, CTR, Conversion Rate, Revenue per Email, etc.), generating regular performance reports and translating data into actionable insights for strategic adjustments

Skills

Email Marketing

Campaign Management

Marketing Automation

Email Flows

A/B Testing

Analytics

Content Coordination

Klaviyo

DTC Marketing

Segmentation

Plaid

Connects financial accounts to apps securely

About Plaid

Plaid simplifies financial data management for individuals and businesses by connecting various financial accounts to apps and services. Its main product is a set of APIs that allow developers to integrate financial data into their applications, enabling users to track spending, initiate payments, and access financial services all in one place. Plaid serves a wide range of clients, including app developers and financial institutions, and is used by popular apps like LendingTree and Square. Unlike many competitors, Plaid focuses on providing a comprehensive and scalable platform that supports various financial use cases, such as transactions and identity verification. The company's goal is to enhance the way users interact with their financial data, making it easier and more secure.

San Francisco, CaliforniaHeadquarters

2013Year Founded

$714.3MTotal Funding

SERIES_DCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

We've got you covered: From medical, life, and 401ks, we’re here to support your physical, mental, and financial wellbeing.

Everyone is an owner: We want everyone to feel ownership over their work - literally, which is why we offer equity to full-time Plaids.

Vacation your way: We want to make sure you have time to meet your personal needs with unlimited PTO and two weeks of synchronous, company-wide vacation.

Grow your skills: Every Plaid is in control of their career development with our learning stipends, tools, and trainings.

Risks

Increased competition from API-based banking solutions like FIS's Code Connect platform.

Potential legal challenges, such as PNC's lawsuit over trademark issues.

Demand for enhanced transparency and security in financial data sharing.

Differentiation

Plaid offers seamless financial data integration through robust APIs for diverse clients.

Plaid's Pay by Bank for Bill Pay provides a cost-effective recurring payment solution.

Plaid's strategic partnerships enhance its value proposition in payroll and payment sectors.

Upsides

Plaid's expansion into the Triangle area indicates growth and increased hiring potential.

Partnership with Dwolla enhances Plaid's presence in the secure payments sector.

Collaboration with Ansa expands market reach through pay-by-bank capabilities for merchants.

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