Email Marketing and Content Specialist at Altera

Warren, Vermont, United States

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Not SpecifiedCompensation

Entry Level & New GradExperience Level

Full TimeJob Type

UnknownVisa

Hospitality, Tourism, ResortsIndustries

Requirements

Must be a digital enthusiast interested in all the working parts and pieces of digital marketing
Experience with SiteCore CMS, IBM Acoustic (formerly Silverpop) or other email service provider is a plus
Must be a self-mot (inferred: self-motivated or similar, based on cutoff)

Responsibilities

Build and deploy HTML emails for marketing, sales and communications
Analyze, organize and build audience lists in the Customer Data Platform
Maintain a consistent database of tracking information for all online email communications, open rates, click throughs etc. and recognize opportunities to utilize content and analytics to enhance customer’s response
Prepare and share email marketing (and other digital) analytics and results in order to improve messaging and timing
With guidance from other team members implement web copy, promotional content, home page updates, ad promos, and pricing
Work with departments to ensure presentation and information is accurate across all digital channels (e.g. Sugarbush.com, Google Business, YouTube, etc)
Manage and execute updates for all sectors of the resort including content management for resort wide flatscreens, events calendar, blog and the app
Support Graphic Designer with companies’ digital asset management system and integrate current visual assets into platform using agreed upon tagging/keyword system. Aid in the maintenance of the photo database, ensuring proper organization and timely upload of all Sugarbush owned content
Work closely with the Marketing Manager to ensure all marketing tools are used properly to provide an intuitive, uncomplicated, on-brand and unique online experience for the visitor/user/guest
Continue refinement of Sugarbush's online presence with metadata details, descriptions and keywords
Support all digital/online marketing, sales or communication initiatives
Works closely with resort departments (e.g. Food & Beverage, Ski School, Rentals, Golf, HR etc.) to guarantee all posted information is timely and accurate

Skills

Key technologies and capabilities for this role

Email MarketingContent CreationPerformance ReportingDigital CommunicationsContent ManagementDatabase ManagementMarketing Analytics

Questions & Answers

Common questions about this position

What is the salary range for the Email Marketing and Content Specialist position?

The salary pay range is $52,000-$59,000.

What benefits are offered to employees at Sugarbush Resort?

Benefits include free skiing and riding privileges at Sugarbush and Alterra resorts, discounted Ikon Pass rates, discounted golf and health center memberships, vacation and sick time, generous discounts on food, apparel and gear, medical/dental/vision insurance, 401(k) with company match, and paid parental leave up to 6 weeks.

Is this position remote or on-site?

This information is not specified in the job description.

What skills are required for the Email Marketing and Content Specialist role?

Key skills include building and deploying HTML emails, analyzing and building audience lists in a Customer Data Platform, maintaining email tracking databases and analytics, content management across digital channels, and being data-driven and a team player.

What is the company culture like at Sugarbush Resort?

The culture emphasizes an all-star team dedicated to delivering an unparalleled guest experience, being data-driven, team players focused on high-quality digital communications, and working collaboratively with marketing team members to manage the Sugarbush brand.

Altera

Develops digital human agents for AI

About Altera

Altera develops digital human agents that mimic human traits like empathy, friendship, and fun. Their primary product allows users to interact with an AI agent while playing Minecraft, creating a friendly and engaging experience. Altera's agents are designed to be interoperable and capable of long-term autonomy, making them suitable for both individual users and businesses. Unlike many competitors, Altera focuses on advancing research and scaling technology to deliver unique, human-like AI products. The company's goal is to redefine AI agents, enhancing their versatility and human-like qualities.

San Francisco, CaliforniaHeadquarters

2023Year Founded

$10.7MTotal Funding

SEEDCompany Stage

Consumer Software, AI & Machine LearningIndustries

11-50Employees

Risks

Priest-led cults in Altera's Minecraft simulation may cause ethical concerns.

Managing 1,000 autonomous AI agents poses safety and ethical challenges.

Creating believable digital humans may lead to misuse in deceptive AI applications.

Differentiation

Altera specializes in digital human agents with traits like empathy and friendship.

Their first product offers a unique Minecraft experience with interactive AI agents.

Altera's focus on human-like AI agents sets them apart in the AI sector.

Upsides

Altera raised $9M in May 2024, showing strong investor confidence.

AI-driven gaming experiences are gaining popularity, benefiting Altera's Minecraft product.

The rise of AI companions in mental health indicates a market for empathetic agents.

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