Senior Marketing Manager, LATAM
Life360Salary not specified
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Sports Marketing, SportswearIndustries
Requirements
- 8+ years of experience in Sports Marketing, Brand Marketing or closely related field
- Portfolio management and critical thinking across multiple sport dimensions
- Enterprise thinking and end-to-end business knowledge
- Partnership management; ability to develop and leverage internal and external partnerships
- Ability to conduct high-level, complex negotiations aligned to APLA’s long-term vision & strategy
- Proven ability to lead, develop and engage high-performing teams
- Proven ability to embrace ambiguity and change, helping the team adapt for the future
- Business and financial acumen to create strategies and drive financial plans
- People-first mindset
- Critical thinking and problem-solving skills
- Ability to lead and operate in a complex environment while driving clarity for team and cross-functional partners
Responsibilities
- Drive the overall Sports Marketing strategic plan for Nike’s portfolio in LATAM in partnership with APLA Sports Marketing and cross-functional business leaders in LATAM
- Monitor ongoing marketing processes and business results, tailoring strategic shifts based on consumer behavior, interests and marketplace needs across LATAM
- Leverage sports marketing teams and athlete relationships to drive growth, maximizing and modernizing contractual rights
- Partner closely with cross-functional brand and business partners, including the territory GM, to ensure maximum value from athlete and team relationships
- Align strategy with Field of Play leads while reporting directly to the APLA Global Football Director
- Create and execute tiered athlete journey plans for contracted athlete partners that align with brand management, catalyst marketing, product, comms and other key stakeholders
- Lead a team with direct reports based in Mexico City and Rio de Janeiro
- Inform all invest/divest decisions with the LATAM Sports Marketing Portfolio to ensure evolution with the correct level of investment across focused dimensions
- Align athletes against Nike’s Purpose Offense, specifically around sustainability, community, diversity and equality
- Manage a territory budget with accountability for accurate forecasting and communication
- Build and maintain key partnerships across Nike’s business functions, as well as with key influencers in the region, including athletes, agents, coaches, federations and governing bodies
- Partner closely with other LATAM territory leaders to ensure Sports Marketing efforts serve brand and business objectives
Skills
Sports Marketing
Strategic Planning
Athlete Partnerships
Endorsement Negotiation
Licensing Agreements
Leadership
Cross-functional Collaboration
Consumer Behavior Analysis
Market Strategy
Team Management
Problem Solving
Critical Thinking
Nike
Designs and sells athletic footwear and apparel
About Nike
Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.
Beaverton, OregonHeadquarters
1964Year Founded
IPOCompany Stage
Consumer Software, Social Impact, Consumer GoodsIndustries
10,001+Employees
