Director, Paid Social at Later

Boston, Massachusetts, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Social Media, Influencer MarketingIndustries

Requirements

Expertise in paid social campaigns across Meta, TikTok, YouTube, and emerging platforms
Strong leadership experience in managing and scaling paid media teams
Deep knowledge of industry best practices, platform updates, trends, and tools
Proven ability to develop optimization frameworks, strategies, and trafficking standards
Experience building relationships with platform and tech vendors (e.g., Meta, TikTok, YouTube)
Strategic partnership skills with cross-functional teams (Account Management, Strategy, Sales, Creative, Analytics, RevOps, Finance)
Ability to forecast budgets, manage pacing, and ensure profitable delivery
Executive-level presentation and advisory skills for clients and stakeholders

Responsibilities

Define and evolve paid social campaign methodology to deliver best-in-class campaigns and measurable ROI
Lead development of outcome-based paid social strategies and establish trafficking standards
Develop paid media resourcing and headcount strategy for team growth
Stay ahead of platform updates, trends, and tools
Develop and codify optimization frameworks that scale performance
Build and maintain relationships with Meta, TikTok, YouTube, and other vendors for access and insights
Partner with RevOps and Finance on budgeting, pacing, and profitability
Lead, coach, and grow a team of Paid Social Managers and Specialists
Establish performance standards and career paths for the team
Collaborate cross-functionally with Influencer Strategy, Creative, RevOps, and Analytics
Build a culture of accountability, collaboration, and continuous learning
Act as strategic partner to senior clients on paid media best practices, measurement, and optimization
Present insights and recommendations to executive stakeholders internally and externally
Champion paid social integration into broader influencer and marketing strategies
Build frameworks for scoping and feasibility checks pre-sale
Monitor emerging channels, technologies, and competitors to evolve offerings

Skills

Paid Social

Later

Social media management and influencer marketing tools

About Later

Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer marketing campaigns and connects brands with influencers; Later Social Media Management, a tool for planning, scheduling, and analyzing social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link in their bio. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring continuous updates and support for users. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable and measurable returns from their social media activities.

Vancouver, CanadaHeadquarters

2014Year Founded

$3.7MTotal Funding

SEEDCompany Stage

Consumer Software, Consumer GoodsIndustries

1,001-5,000Employees

Director, Paid Social at Later

Requirements

Responsibilities

Skills

Later

About Later

Benefits

Hybrid work environment

Education & conference budget

Wellness spending account

Flexible hours & work schedule

Technology bonus

Annual company retreat

Vacation & wellness days

Parental leave top-up

Learning & development workshops

Stock options

Risks

Linktree's growth may overshadow Later's Link in Bio tool.

Integration of Mavely could distract from core offerings.

Instagram's video shift may require adaptation of Later's tools.

Differentiation

Later combines influencer marketing and social media management in a unified platform.

The company offers AI-powered social listening tools for actionable insights.

Later's acquisition of Mavely enhances its social commerce capabilities.

Upsides

AI-enhanced search optimizes influencer discovery and ROI for brands.

Social commerce trends offer new monetization opportunities for creators.

Later's partnerships with major social platforms expand its market reach.