Director of Product Marketing, Pokémon GO at Niantic

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Mobile Apps, AR, EntertainmentIndustries

Requirements

14+ years of relevant marketing experience
Expertise in product positioning strategies that factor in market dynamics and user insights
Experience with paid media campaign strategy and management, including creative development, agency selection, media planning & buying, campaign tracking, and optimization
Proven experience in areas such as direct marketing, marketing program management, social media marketing, or marketing consulting
Skilled in engaging with cross-functional teams in a diverse environment to orchestrate dynamic projects in collaboration with internal and external partners
Outstanding verbal and written communication skills, with experience in developing and delivering executive-level presentations
Ability to work in a fast-paced hybrid environment and handle stress appropriately and/or ability to solve practical problems and be sufficiently adaptable to handle dynamic situations with little advance notice
Experience working on cross-functional teams with ability to communicate effectively through written and verbal communications, including asynchronous interactions with others
Deep understanding and passion for Pokémon GO’s mission
Required in-office 2 days a week

Responsibilities

Create, drive and measure marketing campaigns and the corresponding impact they have on our broader business and product goals, ensuring online data and performance measurement is established upfront
Lead the Pokémon GO product marketing team, working closely with both your product partners and regional marketing counterparts in APAC, EMEA, and LATAM to solidify product positioning, author key messaging, and identify relevant target audiences that will provide the foundational components for global launches and live ops
Define and implement go-to-market, engagement & retention strategies in close coordination with fellow marketing colleagues (i.e., Community Management, Performance Marketing, etc) and cross-functional partners such as Product Management, Business Development, Operations, Communications, Legal and PR
Cultivate relationships with key business partner, The Pokémon Company, and drive global alignment on major marketing initiatives
Conduct return on investment analyses on all campaigns and apply takeaways to future programs
Assist business development teams in creative pitches to partners; help author and develop partner marketing programs
Collaborate with cross-functional team members and stakeholders, including regular and reliable attendance and participation in meetings

Skills

Product Marketing

Marketing Strategy

Campaign Management

Go-to-Market

Team Leadership

Product Positioning

Messaging

Audience Targeting

Engagement Strategies

Retention Strategies

Cross-Functional Collaboration

Performance Measurement

Global Launches

Business Partnerships

Community Management

Niantic

Develops augmented reality games and experiences

About Niantic

Niantic creates augmented reality (AR) experiences that combine the digital and real worlds, encouraging users to explore and interact with their environment. Their well-known AR games, such as Pokémon GO and Ingress, engage millions of players globally by promoting outdoor activity and social interaction. Niantic's business model includes in-app purchases for virtual items and partnerships with local businesses to enhance player experiences. The company also offers its AR platform, Lightship, to other developers, allowing them to create their own AR applications. Niantic aims to enhance real-world experiences through technology, fostering a sense of community and exploration among users.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$753.1MTotal Funding

SERIES_DCompany Stage

VR & AR, GamingIndustries

501-1,000Employees

Benefits

Hybrid Work Options

Company Equity

Flexible Work Hours

Risks

Privacy concerns from data collection in Pokémon GO may lead to regulatory scrutiny.

Paused AI updates in Wayfarer system could harm brand reputation and user trust.

Proceeding with events amid wildfires poses safety risks and potential PR issues.

Differentiation

Niantic leads in AR gaming with popular titles like Pokémon GO and Ingress.

Their Lightship platform supports large-scale AR interactions and third-party app development.

Niantic's games encourage outdoor activity and social interaction, enhancing real-world experiences.

Upsides

Growing interest in geospatial tech boosts potential for Lightship platform partnerships.

WebXR technology expansion allows Niantic to reach broader audiences via web browsers.

Gamification in fitness apps aligns with Niantic's mission, opening health brand collaborations.

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