Director of Product Management, Outcomes

About Samba TV

Samba TV tracks streaming and broadcast video across the world with our proprietary data and technology. We are on a mission to fundamentally transform the viewing experience for everyone. Our data enables media companies to connect with audiences for new shows and movies, and enables advertisers to engage viewers and measure reach across all their devices. We have an amazing story with a unique perspective on culture formed by a global footprint of data and AI-driven insights.

Job Summary

Samba TV is seeking a highly strategic and experienced Director of Product Management to lead the evolution of our Outcomes measurement solutions into a comprehensive, global suite of capabilities. This role is critical to Samba's Activation Go-To-Market (GTM) vision, which aims to transform the company from a transactional media activation entity into a strategic partner for brands and agencies deeply involved across the entire campaign lifecycle: Plan, Activate, and Measure (PAM).

As Director of Outcomes, you will be responsible for defining and executing the product strategy that positions Samba's Outcomes Measurement Platform, as a core enabler and driver of growth for the Activation business. You will work to integrate Outcomes seamlessly with Audience and Planning within the PAM framework. This role requires a deep understanding of the measurement landscape, the needs of various customer types including media buyers, publisher resale partners, and agency customers, and the ability to drive product innovation in a complex, data-driven environment.

Key Responsibilities

Product Strategy & Vision

• Define and champion the near-term and long-term product strategy and vision for Samba's global Outcomes Measurement Platform.
• Ensure alignment with the overall Activation GTM and PAM framework.

Roadmap Development & Execution

• Own and prioritize the Outcomes product roadmap, including key initiatives such as the Extensible Outcomes Platform, clean room solutions, 'light' or bundled offerings, streaming TV measurement integration, international capabilities, and automation efforts.
• Drive execution in collaboration with Engineering, Data Science, and other teams.

Outcome-Led Activation (MLA)

• Lead the product development necessary to enable Measurement-Led Activation (MLA), allowing clients to define desired outcomes and use Samba's capabilities to create and optimize audiences that deliver those results.
• This involves moving beyond post-campaign reporting to enabling "Measurement as in-campaign optimizations".

Cost Per Outcome (CPO) Solutions

• Explore, define, and build capabilities to support Cost Per Outcome (CPO) and guaranteed reach solutions, leveraging self-optimizing segments and integrating activation and measurement.

Customer & Use Case Expansion

• Develop Outcomes products that support a range of customer types, including direct brands, agencies, DSPs/SSPs, publisher resale partners, and potential white-labeled agency customers.
• Identify and prioritize key vertical and cross-vertical use cases for Outcomes.

Data Integration & Methodology

• Collaborate closely with Data Science and Engineering to ensure seamless integration of diverse data sets (viewership, contextual, web, first-party data in clean rooms) to power robust Outcomes measurement.
• Support initiatives to unify Audience and Measurement methodologies.

Clean Room & First-Party Data

• Leverage Samba's clean room integrations to enable clients to use their first-party conversion data for outcome measurement, including "Bring Your Own Outcome" solutions.

Market Positioning & Enablement

• Work with Product Marketing and Sales Enablement to simplify the product offering and messaging around Outcomes.
• Empower the sales team with clear value propositions, training, and potentially visualization tools for demonstrating Outcomes capabilities.

International Expansion

• Support the globalization of Outcomes offerings.

Employment Type

US Full-time Salaried