Director of Product, AI Automations at Entrata

Lehi, Utah, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Property Management, PropTech, Real EstateIndustries

Requirements

Bachelor’s degree in Computer Science, Engineering, or a related field, or an advanced degree in Business, Law, or a technical domain
10+ years of experience in product management or adjacent roles within the software industry
7+ years managing product or technical teams
Fluent in applied AI and LLMs across the SDLC
Expertise in advanced prompting, context engineering, agentic tool use, and designing AI-augmented workflows that drive automation, precision, and scale

Responsibilities

Foundational Team Leadership: Build and lead a new product team focused on automating high-value business processes across Entrata’s platform. Hire and mentor product managers and other key contributors
Vision & Strategy: Define and evangelize a compelling product vision for AI-powered automation, aligned with Entrata’s strategic priorities, customer needs, and platform roadmap
AI-First Product Development: Lead discovery and development of intelligent features using LLMs, multi-agent orchestration, and tool integrations that deliver measurable ROI to internal users and enterprise customers
Cross-Functional Execution: Partner closely with engineering, design, operations, go-to-market, and AI platform teams to deliver seamless automation experiences across workflows
Use Case Prioritization: Identify, scope, and prioritize the most impactful business processes to automate, leveraging customer input, data insights, and internal partner feedback
Enterprise-Scale Enablement: Design automation capabilities that scale across diverse property portfolios, configurations, and compliance environments
Customer & Stakeholder Advocacy: Serve as the internal and external face of Entrata’s automation vision—engaging with customers, partners, and industry peers to ensure product-market fit and influence go-to-market strategy
Metrics-Driven Impact: Define and track product KPIs (efficiency, adoption, time saved, error reduction, etc.) and use these insights to iterate and refine product offerings
Stay Ahead of the Curve: Stay current on AI and automation trends, emerging technologies (RAG, tool use, autonomous agents), and evolving LLM capabilities to inform product direction

Skills

Product Management

Team Leadership

Product Strategy

Workflow Automation

Hiring

Mentoring

Property Management Software

Entrata

Property management software with integrated tools

About Entrata

Entrata provides property management software that simplifies the management of apartment communities. Its platform offers a single-login access to various online tools, including websites, mobile apps, payment processing, lease signing, accounting, and resident management. This software allows property management companies to operate more efficiently by integrating with third-party applications through an open API, enabling customization of their technology solutions. Unlike many competitors, Entrata focuses on creating a comprehensive suite of tools that enhance both operational efficiency and resident experiences. The goal of Entrata is to streamline property management processes and improve the overall experience for both property managers and residents.

Lehi, UtahHeadquarters

2003Year Founded

$493.2MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Enterprise Software, Real EstateIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Paid Vacation

Flexible Work Hours

Remote Work Options

401(k) Retirement Plan

401(k) Company Match

Wellness Program

Mental Health Support

Parental Leave

Employee Discounts

Risks

'Inception Fraud' poses a significant risk to property management companies, including Entrata.

The convergence of hospitality and residential technology increases competition in the multifamily market.

New tech-enabled hospitality companies can challenge Entrata's market position.

Differentiation

Entrata offers a single-login, open-access platform for property management.

The platform integrates with third-party applications through an open API.

Entrata serves over 20,000 apartment communities with comprehensive management tools.

Upsides

Entrata's partnership with Freddie Mac enhances residents' financial stability through credit-building.

The integration with Respage boosts marketing and automation capabilities for property managers.

Entrata's expanded API program facilitates seamless technology integrations with partners like Hott Solutions.

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