Paid Search Manager
Wpromote72,500 - 85,000 USD/year
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & AdvertisingIndustries
Requirements
Candidates should possess a strong academic background in business or any STEM-related major, demonstrating experience managing stakeholders at the VP level or above, overseeing and managing a team of direct collaborators, and leveraging communications to ensure all strategies and deliverables are delivered on time. Exceptional data analysis skills, including a deep understanding of the user journey from clicks to conversion, are required, as well as expert-level proficiency in Paid Search (SEM).
Responsibilities
The Director of Paid Marketing will lead the creation and management of comprehensive paid acquisition strategies across digital platforms, overseeing the end-to-end management of paid campaigns, including keyword research, audience targeting, bid management, and creative strategy. They will also identify and evaluate new and existing paid channels, analyze performance data, provide actionable insights, and create regular reports on key metrics. Furthermore, this role involves collaborating with cross-functional teams, managing the paid marketing budget, running creative and copy A/B tests, conducting market research, and staying on top of industry trends to expand market reach.
Skills
Paid Marketing
Digital Advertising
Google Ads
Facebook Ads
LinkedIn Ads
Campaign Management
Keyword Research
Audience Targeting
Bid Management
Creative Strategy
Channel Optimization
Performance Analysis
Graphite
Monitors and visualizes time-series data
About Graphite
Graphite is a software tool that focuses on monitoring and visualizing time-series data, which consists of data points collected at specific intervals. It was initially developed in 2006 and became open-source in 2008, allowing it to be widely adopted by large companies. Graphite's main function is to help businesses store, retrieve, share, and visualize their time-series data, but it does not collect data itself. Instead, it allows users to input metrics into its database, making it essential for monitoring performance metrics like application performance and database request times. Unlike many competitors, Graphite operates on both low-cost hardware and cloud infrastructure, making it accessible for various clients, including e-commerce platforms and software development communities. The company generates revenue through support services, custom development, and consulting, ensuring that businesses can maximize the use of the tool while contributing to its ongoing development.
Key Metrics
San Francisco, CaliforniaHeadquarters
2006Year Founded
VENTURE_UNKNOWNCompany Stage
Consulting, Enterprise SoftwareIndustries
1-10Employees