Director, Measurement Insights at Samba TV

Los Angeles, California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Advertising, TechnologyIndustries

Requirements

10+ years of experience in media
Insights MacGyver & Gold Miner: entrepreneurial, scrappy, creative problem solver who balances perfection with velocity, operates autonomously with available tools, and navigates complex databases to mine and distribute insights
Boardroom Ready, Code Capable: comfortable presenting to C-suite and working hands-on in code bases to mine, visualize, and interpret data
Customer-Obsessed, Relentlessly Curious, Service-First: expert in media customers’ needs, pain points, and challenges; assumes challenges can be solved with Samba data and obsessively proves it; uncovers new data points, metrics, or interpretations; earns trust through service-first approach
Curious, forward-thinking, customer-obsessed, and technically-savvy
Able to operate autonomously, navigate ambiguity, and manage through complexity to deliver results quickly

Responsibilities

Innovate, Build, Iterate, Launch: proactively identify insights and data gaps in the global media landscape, and build automated solutions (e.g., scrappy prototype-style insights products like dashboards, LLM retrieval interfaces) to fill those gaps; test with sellers and customers, and send to production for scaled monetization
Ideate and Deliver Bespoke, Consultative Insights: work collaboratively with sellers, sales engineers, product teams, and data scientists to ideate and deliver bespoke insights, services, or data solutions that add value and deliver ROI for Samba’s most strategic, high-value customers
Deliver Standardized Insights Reports & Improve Retrieval for Internal Teams: support business development teams by delivering standardized insights for prospecting, pitches, customer outreach, etc.; proactively improve retrieval methods for standardized reports and recurring insights requests to enable self-service insights at scale among sellers

Skills

SQL

Databases

Data Analysis

Measurement Science

Insights Generation

Automation

Big Data

Analytics

Samba TV

Audience measurement and analytics for smart TVs

About Samba TV

Samba TV provides audience measurement and insights for the television industry, focusing on the smart TV market. Their technology is integrated into 35 million TVs globally, allowing them to collect and analyze extensive viewership data. This data helps advertisers, broadcasters, and content creators understand viewer behavior and improve their advertising and content strategies. Samba TV's audience measurement system is significantly larger than traditional methods, offering more accurate data. The company operates on a business model where clients pay for access to their data and analytics, ensuring privacy compliance and giving viewers control over their data sharing. The goal of Samba TV is to enhance the television viewing experience through detailed insights and measurement services.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$44.4MTotal Funding

EARLY_VCCompany Stage

Data & Analytics, Consumer SoftwareIndustries

201-500Employees

Benefits

Flexible Work Hours

Remote Work Options

Professional Development Budget

Mental Health Support

Company Equity

Employee Discounts

Risks

Increasing competition from Roku and Amazon challenges Samba TV's market share.

Privacy-focused regulations may increase compliance costs for Samba TV.

Shift towards ad-free streaming services could reduce demand for advertising insights.

Differentiation

Samba TV partners with 20 smart TV brands, embedding technology in 35 million TVs.

Proprietary multi-source panel is 100 times larger than traditional measurement systems.

Offers comprehensive audience measurement and actionable insights for advertisers and content creators.

Upsides

Growing demand for cross-platform measurement solutions boosts Samba TV's market potential.

Acquisition of Semasio enhances capabilities in privacy-compliant contextual targeting.

Partnerships with digital audio platforms expand audience insights across media channels.

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