Director, Growth Campaigns

Hong Kong

Auto‑apply with AI Apply

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Crypto & Web3Industries

Requirements

Candidates should possess a Bachelor's degree in marketing, business, or a related field, with an MBA or advanced degree being preferred. They must have at least 7 years of experience in growth marketing, campaign management, or digital marketing roles, demonstrating a proven track record of driving revenue growth, customer acquisition, and reactivation through successful marketing campaigns.

Responsibilities

The Director of Growth Campaigns will develop and refine a strategic growth campaign roadmap aligned with business objectives, providing hands-on leadership to a team of campaign managers and specialists. They will oversee the planning, execution, and optimization of multi-channel campaigns across digital and traditional marketing channels, defining target audience segments and developing personalized messaging. The role involves utilizing data analytics tools to track campaign performance, driving a culture of experimentation and optimization, managing campaign budgets effectively, and collaborating with cross-functional teams to ensure alignment and seamless execution.

Skills

Growth Marketing

Campaign Management

Digital Marketing

Data Analysis

Leadership

Marketing Strategy

Paid Search

Social Media

Email Marketing

Audience Targeting

Crypto.com

Cryptocurrency trading and financial services platform

About Crypto.com

Crypto.com provides a platform for trading and managing cryptocurrencies, catering to over 100 million customers worldwide. Users can buy, sell, and store various cryptocurrencies while benefiting from services like transaction processing and card issuance. The platform generates revenue primarily through transaction fees and premium services, ensuring a secure and user-friendly experience. What sets Crypto.com apart from its competitors is its strong focus on regulatory compliance, security, and privacy certifications, which builds trust among users. The company's goal is to accelerate cryptocurrency adoption, aiming to have 'Cryptocurrency in Every Wallet™' and to support builders and entrepreneurs in creating a more equitable digital ecosystem.

Central and Western District, Hong KongHeadquarters

2016Year Founded

$24.3MTotal Funding

SERIES_ACompany Stage

Fintech, Crypto & Web3Industries

5,001-10,000Employees

Benefits

Competitive compensation package.

Huge responsibilities from Day 1: Be the owner of your own learning curve. The possibilities are limitless and depend on you

International company and team

Risks

Regulatory challenges in South Korea could pose compliance risks.

Integration of traditional financial instruments may expose new regulatory risks.

Expansion into Dubai involves navigating complex regulatory landscapes.

Differentiation

Crypto.com offers the world's largest crypto card program with Visa.

The company integrates traditional finance with crypto through strategic acquisitions.

Crypto.com is a leader in regulatory compliance, security, and privacy certifications.

Upsides

Acquisition of Orion expands product offerings in the UAE's crypto-friendly environment.

Growing interest in crypto-based loyalty programs enhances Visa card offerings.

Eco-friendly blockchain solutions align with Crypto.com's sustainability goals.

Land your dream remote job 3x faster with AI

Try Jobo Free