Director of Growth Marketing
Figure- Full Time
- Expert & Leadership (9+ years)
Candidates should possess a Bachelor's degree in marketing, business, or a related field, with an MBA or advanced degree being preferred. They must have at least 7 years of experience in growth marketing, campaign management, or digital marketing roles, demonstrating a proven track record of driving revenue growth, customer acquisition, and reactivation through successful marketing campaigns.
The Director of Growth Campaigns will develop and refine a strategic growth campaign roadmap aligned with business objectives, providing hands-on leadership to a team of campaign managers and specialists. They will oversee the planning, execution, and optimization of multi-channel campaigns across digital and traditional marketing channels, defining target audience segments and developing personalized messaging. The role involves utilizing data analytics tools to track campaign performance, driving a culture of experimentation and optimization, managing campaign budgets effectively, and collaborating with cross-functional teams to ensure alignment and seamless execution.
Cryptocurrency trading and financial services platform
Crypto.com provides a platform for trading and managing cryptocurrencies, catering to over 100 million customers worldwide. Users can buy, sell, and store various cryptocurrencies while benefiting from services like transaction processing and card issuance. The platform generates revenue primarily through transaction fees and premium services, ensuring a secure and user-friendly experience. What sets Crypto.com apart from its competitors is its strong focus on regulatory compliance, security, and privacy certifications, which builds trust among users. The company's goal is to accelerate cryptocurrency adoption, aiming to have 'Cryptocurrency in Every Wallet™' and to support builders and entrepreneurs in creating a more equitable digital ecosystem.