Director Enterprise Analytics at MGM Resorts International

Las Vegas, Nevada, United States

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Hospitality, Entertainment, GamingIndustries

Bachelor’s degree (preferred)
4+ years of relevant experience, including subject matter expertise in an industry or functional area
Proven success leading teams in similar leadership roles
Experience managing multiple, concurrent strategic initiatives and projects
Strong technical background with hands-on experience in data migration, integration, and transformation processes
Proficiency with Databricks and related data engineering or analytics platforms
Expertise with CRM systems such as Salesforce (or comparable tools)
Deep understanding of data structures, systems, and BI tools that support marketing data management
Ability to gather, structure, and analyze both qualitative and quantitative data to generate actionable insights and recommendations
Experience developing analytical frameworks, creating visual data dashboards, implementing automation, and establishing testing and control mechanisms
Understanding of key drivers behind marketing KPIs and ability to leverage data-driven insights to optimize business outcomes

Lead an analytical team providing actionable insights and recommendations to maximize offer/campaign profitability, share of wallet, customer retention, loyalty, and revenue opportunities
Partner with marketing teams to deliver strategic insights, translate analytical findings into actionable recommendations, and optimize marketing investments while prioritizing high-impact initiatives
Collaborate with Marketing COE Strategy leadership on A/B testing design, implementation, measurement, and reporting
Lead, develop, and train a team of analysts; provide guidance on event proformas, post-event analyses, promotions, shows, customer segmentation, and marketing review presentations
Ensure consistency in tools, terminology, and methodology to establish Enterprise Analytics best practices; review all findings prior to presentation
Create and maintain an analytical roadmap focused on developing and monitoring KPIs to maximize marketing effectiveness and efficiency
Define business requirements and collaborate with Enterprise Reporting and external partners for seamless execution and BI/IT development support
Continuously enhance analytic capabilities and expand the marketing analysis toolkit through innovation, research, and networking
Maintain alignment with property teams through regular site visits and participation in strategy sessions
Lead monthly and ad-hoc marketing reviews with property and corporate marketing teams to evaluate performance and identify growth opportunities