goop

Director, Brand Operations (Leave Coverage)

Santa Monica, California, United States

$120,000 – $180,000Compensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
InternshipJob Type
UnknownVisa
Consumer Goods, Marketing, RetailIndustries

Requirements

The ideal candidate should possess a strategic mindset, a passion for optimizing operations and team collaboration, and a proven ability to streamline workflows, manage complex projects, and lead cross-functional teams. They should have a keen eye for detail, a knack for problem-solving, and a deep understanding of aligning brand strategy with operational excellence, as well as analytical and adaptable qualities.

Responsibilities

The Director of Brand Operations will lead the operational functions of goop’s creative and brand marketing initiatives, fostering cross-functional collaboration and optimizing processes to ensure the successful execution of brand initiatives and projects that enhance brand impact and performance. This role will encompass managing a high-performing creative team, overseeing brand initiatives, retail marketing, experiential activations, brand collaborations, and creative project management, and collaborating with creative and marketing teams to uphold brand consistency and deliver high-quality creative across all channels. The Director will also lead the planning and execution of brand marketing campaigns, develop and execute go-to-market strategies for brand collaborations, and own the launch calendar and seasonal campaign planning in partnership with the VP of Marketing.

Skills

Brand Operations
Project Management
Cross-functional Collaboration
Brand Strategy
Creative Team Management
Retail Marketing
Experiential Activations
Campaign Planning
Brand Consistency
Go-to-Market Strategy

goop

Wellness and lifestyle brand offering products

About goop

Goop operates in the wellness and lifestyle market, focusing on health, beauty, and luxury living. The brand offers a variety of products, including skincare, fashion items, wellness supplements, and curated travel experiences, primarily targeting affluent women interested in holistic health. Goop combines e-commerce with content marketing, selling its own products alongside those from other high-end brands, while also generating revenue through advertising and sponsored content on its platform. This approach allows Goop to drive traffic to its online store through engaging articles and guides. The company distinguishes itself from competitors by positioning itself as a thought leader in the wellness industry, often sparking discussions with its unconventional health advice and luxury lifestyle recommendations. Goop's goal is to cater to health-conscious consumers who are willing to invest in premium products and experiences to enhance their well-being.

Key Metrics

Santa Monica, CaliforniaHeadquarters
2008Year Founded
$68.1MTotal Funding
SERIES_CCompany Stage
Consumer Software, Healthcare, Consumer GoodsIndustries
501-1,000Employees

Benefits

Health Insurance
Paid Parental Leave
Fertility Treatment Support
Unlimited Paid Time Off
Hybrid Work Options

Risks

Trademark lawsuit from Good Clean Love threatens Goop's brand reputation.
Increased competition from brands like Purely Elizabeth may impact market share.
Entry into textiles with Ruggable faces challenges from established home decor brands.

Differentiation

Goop combines e-commerce with content marketing, creating a unique lifestyle brand.
The brand's focus on luxury and holistic health appeals to affluent women.
Goop's collaborations, like with Ruggable, expand its product offerings and audience reach.

Upsides

Growing demand for clean beauty aligns with Goop's organic skincare line.
Digital content consumption rise offers Goop a chance to expand its audience.
Sustainable product interest allows Goop to grow its eco-friendly lines.

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