Director, Revenue Operations
Headspace- Full Time
- Junior (1 to 2 years)
The ideal candidate should possess a strategic mindset, a passion for optimizing operations and team collaboration, and a proven ability to streamline workflows, manage complex projects, and lead cross-functional teams. They should have a keen eye for detail, a knack for problem-solving, and a deep understanding of aligning brand strategy with operational excellence, as well as analytical and adaptable qualities.
The Director of Brand Operations will lead the operational functions of goop’s creative and brand marketing initiatives, fostering cross-functional collaboration and optimizing processes to ensure the successful execution of brand initiatives and projects that enhance brand impact and performance. This role will encompass managing a high-performing creative team, overseeing brand initiatives, retail marketing, experiential activations, brand collaborations, and creative project management, and collaborating with creative and marketing teams to uphold brand consistency and deliver high-quality creative across all channels. The Director will also lead the planning and execution of brand marketing campaigns, develop and execute go-to-market strategies for brand collaborations, and own the launch calendar and seasonal campaign planning in partnership with the VP of Marketing.
Wellness and lifestyle brand offering products
Goop operates in the wellness and lifestyle market, focusing on health, beauty, and luxury living. The brand offers a variety of products, including skincare, fashion items, wellness supplements, and curated travel experiences, primarily targeting affluent women interested in holistic health. Goop combines e-commerce with content marketing, selling its own products alongside those from other high-end brands, while also generating revenue through advertising and sponsored content on its platform. This approach allows Goop to drive traffic to its online store through engaging articles and guides. The company distinguishes itself from competitors by positioning itself as a thought leader in the wellness industry, often sparking discussions with its unconventional health advice and luxury lifestyle recommendations. Goop's goal is to cater to health-conscious consumers who are willing to invest in premium products and experiences to enhance their well-being.