Digital Tracking Coordinator (PHL) at Elevance Health

Taguig City, National Capital Region, Philippines

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

HealthcareIndustries

Requirements

BS/BA degree in related field and minimum of 3 years’ experience, or equivalent combination of education and experience
Previous experience in a digital marketing environment with focus on tracking URL creation and pixel management
Understanding of web analytics tools and platforms (e.g., Google Analytics, Adobe Analytics)
Detail-oriented with excellent analytical and problem-solving skills
Good communication skills and ability to explain technical concepts to non-technical stakeholders
Familiarity with A/B testing and performance metrics

Responsibilities

Coordinate tracking needs with marketing teams
Review marketing grids to ensure proper levels of measurement are achieved and A/B tests are set up properly
Develop and implement tracking URLs and pixels for various digital campaigns including social media
Document tracking URLs and pixels in grids
Ensure accurate setup and deployment of live campaigns to capture relevant data
Identify and resolve issues related to tracking discrepancies or data accuracy
Stay updated on changes in digital tracking regulations and best practices
Explore and integrate new tools and technologies to enhance tracking capabilities
Perform quality assurance of digital marketing campaigns (ensure tags are firing properly, review materials for brand alignment, check links and toll-free numbers)

Skills

Google Analytics

Adobe Analytics

Tracking URLs

Pixel Management

A/B Testing

Web Analytics

Tag Management

Digital Marketing

Quality Assurance

Elevance Health

Integrated health services and digital platform

About Elevance Health

Elevance Health focuses on enhancing the health of individuals throughout their lives by evolving from a traditional health benefits organization into a comprehensive health partner. The company serves over 118 million people, providing support at every stage of health through an integrated approach that addresses a wide range of health needs. Their services are backed by advanced capabilities and a digital health platform that streamlines access to care. Unlike many competitors, Elevance Health emphasizes a holistic view of health, aiming to redefine health and improve community well-being. The ultimate goal is to make health improvements accessible to everyone.

Indianapolis, IndianaHeadquarters

1944Year Founded

$309.4MTotal Funding

IPOCompany Stage

Enterprise Software, Social Impact, HealthcareIndustries

10,001+Employees

Benefits

Medical, dental, & vision insurance

401(k) + match

Paid holidays

Paid Time Off

Incentive bonus programs

Stock purchase plan

Life insurance

Wellness Programs

Financial education resources

Adoption & Surrogacy Assistance

Dependent-care Flexible Spending Account (DCFSA)

Parental Leave

Parental Transition Week

Critical Caregiving Leave

Risks

Departure of CFO John Gallina may create a gap in financial leadership.

Lawsuit against CMS over MA Star Ratings could lead to financial penalties.

CareBridge integration may face operational challenges, disrupting service delivery.

Differentiation

Elevance Health integrates whole health approach with digital health platform for comprehensive care.

Acquisition of CareBridge enhances home health services within Carelon division.

Strategic partnership with Clayton, Dubilier & Rice aims to innovate primary care delivery.

Upsides

AI integration in home health services can reduce hospital readmissions and improve outcomes.

Predictive analytics support early disease detection, aligning with Elevance's whole health approach.

Telehealth expansion offers opportunities to reach more patients remotely.

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