Digital Sales Director (Wholesale.com) - Europe at Columbia Sportswear Company

Lancy, Geneva, Switzerland

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Sportswear, Outdoor Apparel, Retail, E-commerceIndustries

Requirements

8–10 years of experience in digital sales or key account management, ideally within the apparel, footwear, or consumer goods industry
Proven experience managing top-tier digital accounts (Amazon, Zalando, ASOS, or equivalent) at a European or multi-market level
Strategic digital sales leader with a strong commercial mindset and passion for driving online growth across markets
People developer who leads by example, mentors others, and creates conditions for teams to thrive
Collaborative influencer able to navigate a matrixed, international organization, align stakeholders, and build trust at all levels
Forward-thinking builder eager to shape engagement with online partners and leave a lasting impact on digital footprint
Analytical and data-driven, using insights to anticipate trends, identify opportunities, and make sound business decisions
Curious, adaptable, and resilient, balancing strategic vision with hands-on execution in a fast-evolving digital landscape

Responsibilities

Define and deliver the European digital wholesale strategy for Columbia and Sorel, aligned with regional and global priorities
Lead, mentor, and elevate a multicultural team of Digital Sales Managers and Account Specialists across different markets
Manage partnerships with key online accounts, driving turnover and margin growth through strong planning, forecasting, and execution
Develop and roll out a sustainable marketplace model that elevates the brand, enhances digital footprint, and customer reach
Partner with Marketing, Merchandising, and DTC teams to optimize content, assortment, and sell-through performance
Track, analyze, and report on digital business performance, identifying opportunities for growth and efficiency
Act as a digital thought leader internally, influencing cross-functional stakeholders and driving continuous improvement in online sales

Skills

Key technologies and capabilities for this role

Digital SalesWholesaleE-commerceMarketplace ManagementAmazonZalandoASOSTeam LeadershipSales StrategyOmnichannelCommercial DeliveryCentre of Excellence

Questions & Answers

Common questions about this position

What is the work arrangement for this role?

This is a hybrid position based at EMEA HQ in Geneva, Switzerland, with 2 days per week home-office.

What team will I be leading in this role?

You will lead a team of 10, including 4 direct reports, consisting of Digital Sales Managers and Account Specialists located across Europe.

What are the key skills and experience needed for this position?

Candidates need to be a strategic digital sales leader with experience leading multicultural teams, managing key online partnerships like Amazon and Zalando, developing marketplace models, and driving digital sales strategy and performance analysis.

What is the company culture like at Columbia Sportswear?

The company fosters a diverse team of 700+ across 13 European countries united by elevating Columbia as a top outdoor brand, with a passion for the outdoors, relentless improvement, omnichannel excellence, and protecting the planet.

What makes a strong candidate for the Digital Sales Director role?

A strong candidate is a strategic digital sales leader experienced in defining wholesale strategies, leading multicultural teams, managing multimillion-euro e-retail partnerships, and acting as a thought leader for digital excellence.

Columbia Sportswear Company

Designs and sells outdoor apparel and gear

About Columbia Sportswear Company

Columbia Sportswear Company designs and sells a variety of outdoor clothing and gear, including jackets, shirts, pants, shorts, footwear, and accessories like hats and backpacks. Their products are aimed at outdoor enthusiasts, hikers, campers, and active individuals of all ages. Columbia's products are known for their quality and durability, setting them apart from competitors in the outdoor apparel market. The company operates through a direct-to-consumer model, selling via their website, retail stores, and partnerships with other retailers, which helps them reach a wide audience. Their goal is to provide high-quality outdoor gear that enhances the experience of those who enjoy outdoor activities.

Portland, OregonHeadquarters

1938Year Founded

$40KTotal Funding

IPOCompany Stage

Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

401(k) Company Match

401(k) Retirement Plan

Wellness Program

Employee Discounts

Mental Health Support

Risks

The new Cherry Hill Mall store may face challenges in a competitive retail environment.

The Vader Collection may not resonate with Columbia's core customer base.

Strategic shifts by new marketing leadership could impact brand loyalty.

Differentiation

Columbia Sportswear offers innovative outdoor apparel with a strong brand reputation.

The company employs a multi-channel sales strategy for broad market reach.

Columbia's collaborations, like the Star Wars collection, attract niche markets.

Upsides

The rise of outdoor activities post-pandemic boosts demand for Columbia's products.

Collaborations with franchises like Star Wars enhance brand visibility and appeal.

Direct-to-consumer sales and social media marketing reach younger demographics effectively.

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