Digital Media Specialist at Vonage

Wrocław, Lower Silesian Voivodeship, Poland

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Marketing, TelecommunicationsIndustries

Requirements

5+ years in a media data role
Experience with onboarding data from media partners
Strong problem-solving skills, attention to detail, and ability to extract insights from fragmented data
Experience in designing insightful and easily understandable data visualizations
Bachelor's degree in Mathematics, Economics, Finance, Engineering, or a related field
5+ years in marketing analytics, data science, or a related role with a strong focus on digital media performance

Responsibilities

Manage the ingestion and integration of media data from various vendors, ensuring its accuracy, integrity, and timely availability. This includes data cleaning and validation to maintain high-quality data sets
Build and manage scalable reporting frameworks and dashboards for both ABM and traditional ‘business-as-usual’ demand generation campaigns
Provide deep-dive analysis of campaign performance, trends, and opportunities across multiple BUs and channels
Develop, maintain, and refine media mix models (MMM) to analyze the impact of various digital media channels on pipeline and revenue
Support AOP and quarterly planning cycles by delivering accurate performance projections and budget impact analyses
Build target and outlook plans that align demand generation goals with corporate revenue objectives

Skills

Media Data Ingestion

Data Cleaning

Data Validation

Dashboards

Data Visualization

Media Mix Modeling

Marketing Analytics

Campaign Analysis

Performance Projections

Vonage

Cloud-based communication services for businesses

About Vonage

Vonage provides cloud-based communication services to businesses of all sizes, from small startups to large enterprises. Its main offering is the Communications Platform as a Service (CPaaS), which allows companies to integrate voice, messaging, video, and data capabilities directly into their applications and processes. This integration helps businesses enhance customer engagement and streamline internal communications. Additionally, Vonage offers Unified Communications as a Service (UCaaS), which combines various communication tools into one platform, and Contact Center as a Service (CCaaS), which focuses on advanced customer service solutions. Unlike many competitors, Vonage operates on a subscription-based model, supplemented by usage-based fees, ensuring a steady income while allowing flexibility for clients. The goal of Vonage is to modernize communication infrastructure for businesses across various industries, improving their operational efficiency and customer service.

Holmdel Township, New JerseyHeadquarters

2001Year Founded

$361.9MTotal Funding

IPOCompany Stage

Consulting, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Remote Work Options

Hybrid Work Options

Risks

Leadership changes may disrupt strategic continuity at Vonage.

Regulatory pressures in India could challenge the Airtel partnership.

Adoption hurdles may slow the transition from SMS to Rich Communications Services.

Differentiation

Vonage offers a flexible portfolio of cloud-based communication applications and APIs.

The company provides CPaaS, UCaaS, and CCaaS solutions for diverse business needs.

Vonage's subscription and usage-based revenue model ensures financial stability and growth.

Upsides

Increased demand for integrated communication solutions boosts CPaaS and UCaaS markets.

Partnership with Airtel Business opens opportunities in the growing Indian market.

Collaboration with SAP enhances Vonage's competitive edge in AI-driven solutions.

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