Digital Marketing & Customer Analytics Manager at MGM Resorts International

Las Vegas, Nevada, United States

Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

HospitalityIndustries

2+ Years of Prior Relevant Experience
Bachelor's Degree or equivalent experience
Advanced skills in SQL for querying large-scale marketing data
Experience using Python for analysis, data manipulation, or reporting automation
Proficiency in building dashboards with Power BI, Excel, or Tableau
Strong understanding of email marketing KPIs: opens, clicks, conversions, bookings, and revenue
Experience designing and interpreting A/B and multivariate tests
Comfort working cross-functionally with CRM, marketing, and MarTech teams
Excellent communication skills with the ability to explain technical data to non-technical audiences
Highly organized, collaborative, and able to manage multiple priorities in a dynamic environment

Analyze email marketing performance and tie campaign results to hotel and restaurant bookings
Design and evaluate A/B and multivariate tests to inform campaign strategy and optimization
Build and maintain performance dashboards and reports using Power BI, Excel, or Tableau
Collaborate with MarTech and tagging teams to ensure accurate, consistent campaign tracking
Provide strategic, insight-driven recommendations on audience segmentation and targeting
Lead, coach, and review work from a team of teammates focused on engagement and growth
Partner with stakeholders across CRM, digital marketing, and analytics to align measurement with business goals