Digital Marketing Coordinator - Ceremony of Roses at Sony Music Entertainment

Culver City, California, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Music, EntertainmentIndustries

Requirements

Minimum of 1-2 years of experience in digital marketing, with a focus on email marketing and social media
Knowledge/previous experience in email marketing, SMS marketing, social media trends, pop culture analysis, ad campaigns (Meta and Google), and data analytics (e.g., CTR, open rate, conversion rate)

Responsibilities

Onboard and set up email accounts for new clients; strategize and deliver recommendations on incorporating email marketing into merch drops and album campaigns; introduce best practices and analyze campaign metrics for improvements
Onboard and set up phone numbers for SMS marketing and customer sign-up forms on stores; strategize on best assets and copy; make data-based decisions to adjust for trends and improve effectiveness
Analyze trends and pop culture: scour social media for client posts and photos for use in emails/SMS; stay informed on social media trends; monitor client fan pages and utilize their involvement; research merch trends and top-performing competitor products, delivering data-backed recommendations to stakeholders
Assist in setting up Meta ads and Google ads; integrate pixels on client stores for tracking purchases; provide recaps of completed campaigns
Create recaps and reports on ad, email, and SMS campaigns to analyze statistics and revenue; use data to inform upcoming marketing campaigns
Develop strategies to incorporate email/SMS into merch drops; monitor client posts for marketing use; stay tuned to client fan clubs; prepare campaign performance recaps; apply creative lens to assets/social designs; analyze data (CTR, open rate, conversion rate) to inform decisions

Skills

Digital Marketing

Email Marketing

SMS Marketing

Social Media Marketing

Data Analysis

eCommerce

Market Trends

Sony Music Entertainment

Global music company managing artists and royalties

About Sony Music Entertainment

Sony Music Entertainment is a major player in the music industry, offering a wide range of services to artists and music fans. The company focuses on discovering and promoting musical talent while managing music rights and royalties. It generates revenue through music sales, including physical albums, digital downloads, and streaming, as well as licensing deals for use in films and commercials. Live performances and tours also contribute to its income, along with managing artists' royalties to ensure fair compensation. A key feature is the Artist Portal, which provides artists with tools to analyze their earnings and make informed decisions about their careers. Sony Music is dedicated to nurturing new talent through internships and career opportunities, ensuring a pipeline of future industry leaders. Overall, Sony Music Entertainment stands out for its comprehensive approach to talent management, music production, and financial transparency.

New York City, New YorkHeadquarters

1929Year Founded

GROWTH_EQUITY_NON_VCCompany Stage

Consumer Software, EntertainmentIndustries

5,001-10,000Employees

Benefits

You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey

A modern office environment designed to foster productivity, creativity, and teamwork

An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching

Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans

We invest in your professional growth & development

Time off for a winter recess

Risks

AI-generated music could disrupt traditional music production and artist management.

Independent distribution platforms may reduce artists signing with major labels like Sony.

Legal battles over streaming royalties could impact Sony Music's revenue.

Differentiation

Sony Music's Artist Portal offers unique financial insights for artists' careers.

The acquisition of Cobalt Music expands Sony's influence in the Greek music market.

Sony Music's Global People Promise initiative integrates music with technology and culture.

Upsides

Collaboration with Duolingo opens new revenue streams in educational platforms.

Investment in blockchain enhances digital rights management and monetization opportunities.

Restructuring in GSA markets leads to efficient operations and innovative strategies.

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