Digital Marketing Advisory Senior Analyst at Accenture

Heredia, Heredia Province, Costa Rica

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Professional Services, Consulting, MarketingIndustries

Requirements

Extensive experience in web and social media channels as a marketing specialist
Ability to collaborate with global, regional, local market advisors, and third-party vendors
Expertise in optimizing web and mobile experiences, driving website simplification, and applying best practices across digital platforms
Strong project management skills, including creating and managing project work plans, timeline management, and budget tracking
Proficiency in analyzing interaction data, market trends, and insights using marketing analytics and reporting tools (including CRM)
Excellent stakeholder and vendor management skills, including building relationships and managing agency expectations
Strong presentation and communication skills for pitching proposals to clients
Knowledge of brand guidelines and ability to ensure adherence in content and campaigns

Responsibilities

Develop and execute comprehensive digital marketing strategies, including web and social media channels, to support overall marketing goals
Collaborate with digital marketing teams to create and manage online marketing campaigns that deliver measurable outcomes
Analyze interaction data, market trends, and insights to advise on campaign journeys and programs, ensuring alignment with client objectives
Optimize website and mobile experiences, recommending and implementing web advancement models and ecosystem simplification
Create and manage project work plans, ensuring marketing campaigns are delivered on time and within budget
Collaborate with marketing services resources, third-party service providers, agencies, designers, and writers to produce high-quality content and creative briefs
Ensure all content and campaigns adhere to brand guidelines and align with the overall marketing strategy
Build and maintain strong relationships with stakeholders, ensuring effective communication and alignment of marketing efforts
Manage agency relationships, ensuring third-party vendors meet project expectations and contribute to successful campaign outcomes
Present marketing strategies and pitch proposals to clients
Assess and monitor campaign performance against objectives, metrics, and budgets
Provide actionable insights and recommendations based on data analysis to optimize future campaigns
Prepare detailed reports on campaign effectiveness, sharing results with stakeholders and making strategic adjustments
Lead project management efforts, including timeline management, budget tracking, and coordination of marketing activities

Skills

Digital Marketing

Web Marketing

Social Media

SEO

Content Marketing

Campaign Management

Project Management

Analytics

Mobile Optimization

Vendor Management

Accenture

Global professional services for digital transformation

About Accenture

Accenture provides a wide range of professional services, including strategy and consulting, technology, and operations, to help organizations improve their performance. Their services assist clients in navigating digital transformation, enhancing operational efficiency, and achieving sustainable growth. Accenture's offerings include cloud migration, cybersecurity, artificial intelligence, and data analytics, which are tailored to meet the needs of various industries such as financial services, healthcare, and retail. What sets Accenture apart from its competitors is its extensive industry knowledge and ability to deliver comprehensive solutions that address both immediate challenges and long-term goals. The company's aim is to support clients in reducing their environmental impact while driving innovation and growth.

Dublin, IrelandHeadquarters

1989Year Founded

$8.5MTotal Funding

IPOCompany Stage

Consulting, Enterprise Software, CybersecurityIndustries

10,001+Employees

Risks

Rapid AI advancements may outpace Accenture's current capabilities, risking competitive disadvantages.

Integration challenges from multiple acquisitions could affect Accenture's operational efficiency.

The rise of AI-driven startups may disrupt Accenture's market share in customer service solutions.

Differentiation

Accenture's acquisitions enhance its capabilities in digital twin technology for financial services.

The company is expanding its expertise in net-zero infrastructure through strategic acquisitions.

Accenture's focus on software-defined vehicles positions it as a leader in automotive innovation.

Upsides

Accenture's investment in EMTECH supports central bank modernization amid digital currency evolution.

The acquisition of Award Solutions boosts Accenture's presence in the growing 5G and IoT markets.

Accenture's strategic acquisitions align with high-growth markets like digital twins and net-zero projects.

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