Digital Growth Manager at Thermo Fisher Scientific

Bengaluru, Karnataka, India

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Biotechnology, Life Sciences, MarketingIndustries

Requirements

Bachelor's degree in Marketing, Advertising, Business, or related field
At least 12 years of digital marketing experience with at least 3 years in search engine optimization or digital content strategy
Excellent communication skills (inferred from truncated description)

Responsibilities

Digital Marketing Strategy Development and Review, KPI settings
Be a close partner of Biosciences Division to plan marketing campaigns and provide advice on leveraging all digital marketing channels to create successful marketing campaigns with clear objectives and KPIs
Define key success factors and performance metrics for all digital marketing activities to analyze results in the context of driving overall business KPIs and lead discussions in regular business reviews and reporting
Champion industry’s best practices in paid search, emails, social media, third-party and programmatic channels and influence stakeholders of emerging trends to run pilots to drive further growth in funnel and revenue
Adapt quickly to changes and take proactive action in a dynamic and fast-paced business environment
Ensure appropriate allocation of resources to yield the most optimal Return on Ad Spends (ROAS) to drive cost efficiency and effectiveness of marketing campaigns, tools/channels
Lead the development and execution of advanced SEO strategies focused on optimizing answer engines (AEO) and generative search experiences (GEO), including Google’s AI Overview and other emerging Q&A platforms such as Reddit and Quora
Identify gaps in content coverage and user journeys that hinder visibility in answer engines, and lead pilot initiatives to create high-value, intent-driven content experiences
Work with global teams and Web Operations team to co-create and refine regional structured content experiences that align with user intent and are designed to surface in featured snippets, AI-generated summaries, and conversational search results
Educate internal stakeholders on evolving search behaviors and the impact of generative AI on discoverability, helping teams adapt strategies accordingly
Stay ahead of search engine innovations, including SGE (Search Generative Experience), voice search, and multimodal AI, to ensure Thermo Fisher web properties remain competitive and discoverable

Skills

Digital Marketing

SEO

Search Engine Marketing

Email Marketing

Social Media Marketing

Programmatic Display

KPI Setting

Multi-Channel Campaigns

AI Search Optimization

Generative Search

Thermo Fisher Scientific

Provides life sciences products and services

About Thermo Fisher Scientific

Thermo Fisher Scientific offers a variety of products and services that support scientific research and healthcare, including laboratory equipment, reagents, and software solutions. Their products are used in applications like protein biology, real-time PCR, and sequencing, serving clients such as academic institutions and pharmaceutical companies. Unlike competitors, Thermo Fisher emphasizes customer support and education, helping clients optimize their experiments. The company's goal is to be a leading provider of life sciences solutions that contribute to a healthier and safer world.

Waltham, MassachusettsHeadquarters

1956Year Founded

$17MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Risks

Increased competition in single-use bioprocessing may impact market share.

Sale of anatomical pathology business could create a temporary product gap.

Investment in miDiagnostics may face regulatory challenges affecting returns.

Differentiation

Thermo Fisher offers a comprehensive range of life sciences products and services.

Their well-known brands include Thermo Scientific, Applied Biosystems, and Invitrogen.

They provide strong customer support and educational resources to optimize client workflows.

Upsides

Expansion of biologics production facility enhances capacity for precision biologics monitoring.

Investment in miDiagnostics aligns with demand for rapid diagnostic solutions in BioPharma.

Collaboration with Mainz Biomed positions them in the growing cancer detection market.

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