Digital Experience Lead, VP - Marketing at Blackstone

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, Asset Management, Private EquityIndustries

Requirements

5+ years of experience in digital product management or project management roles
Strong communication skills and effectively builds cross-functional alignment
Experience presenting and explaining digital concepts to senior executives
Experience working with product and UX teams; exposure to agile development processes
Experience working with content teams on web activation
Awareness of SEO/GEO and accessibility best practices
Expertise with web performance metrics; experience with Google Analytics, Google Search Console and Tableau is an advantage
Experience with WordPress and Figma is an advantage
Works well in a fast-paced environment while keeping projects on track
Works well in a collaborative environment, highly motivated, intelligent, with sound judgment and demonstrated excellence in prior endeavors

Responsibilities

Lead collaboration with business stakeholders to gather and document business requirements for new digital products, features and MarTech
Support scoping of new feature requests and provide stakeholders with requisite information for greenlighting new work and prioritizing the development pipeline
Manage workflow meetings for cross-functional digital projects
Communicate business requirements to the Design Studio, Content, and Technology & Innovations (BXTI) teams, ensuring comprehensive intake and cross-functional alignment
Provide guidance to UX designers to align web wireframes and content architecture with business requirements and digital best practices
Partner with content teams across the firm on content strategy and presentation across websites, maintaining a high-quality user experience and timeliness of content
Set up web content on internal staging environment to facilitate stakeholder engagement
Manage stakeholder feedback and review processes, including user acceptance testing, for new digital products and enhancements
Develop and execute measurement strategy to gauge effectiveness of digital products; align with Analytics team to ensure appropriate tracking
Lead retrospectives for digital product and MarTech launches, distill and disseminate learnings and guide process improvements
Communicate progress on digital products and learnings to senior stakeholders

Skills

Key technologies and capabilities for this role

Digital StrategyMarTechWebsite ManagementBusiness RequirementsStakeholder ManagementUser ExperienceContent ActivationProject ScopingCross-functional Collaboration

Questions & Answers

Common questions about this position

What is the employment type for this role?

This is a full-time position.

What are the main responsibilities of the Digital Experience Lead?

Responsibilities include leading collaboration with stakeholders to gather business requirements for digital products and MarTech, managing cross-functional workflows, guiding UX designers, partnering on content strategy, setting up web content, managing feedback processes, developing measurement strategies, and leading retrospectives.

What skills or qualities are they looking for in this role?

They seek an enthusiastic and entrepreneurial team member with skills in business requirements gathering, stakeholder management, UX guidance, content strategy, cross-functional communication, measurement strategy, and process improvement.

What teams will this role collaborate with?

The role collaborates with business stakeholders, Design Studio, Content teams, Technology & Innovations (BXTI) team, and Analytics team.

What makes a strong candidate for this position?

A strong candidate is enthusiastic, entrepreneurial, experienced in leading digital product development, skilled at stakeholder management and cross-functional collaboration, and capable of improving digital user experiences and processes.

Blackstone

Global alternative asset management firm

About Blackstone

Blackstone is a leader in alternative asset management, focusing on private equity, real estate, and credit investments. The firm manages over $1.1 trillion in assets and partners with financial advisors to provide access to private markets, aiming to create strong businesses that deliver lasting value. Its main products, BREIT and BCRED, cater to income-focused investors, while the On-Demand Continuing Education Program helps educate investors on private market topics. Blackstone's goal is to identify economic trends and invest in industry-leading businesses to generate strong returns.

New York City, New YorkHeadquarters

1985Year Founded

$18,081.8MTotal Funding

UNKNOWNCompany Stage

Financial Services, Real Estate, EducationIndustries

5,001-10,000Employees

Risks

Increased competition in AI may lead to overvaluation and market saturation.

Potential regulatory scrutiny due to significant investments in diverse sectors.

Economic instability in Europe could impact returns from European investments.

Differentiation

Blackstone is a global leader in alternative asset management with $1.1 trillion AUM.

The firm specializes in private equity, real estate, and credit investments.

Blackstone partners with financial advisors to provide access to private markets.

Upsides

Blackstone's $300M investment in DDN shows a strategic pivot towards AI-driven growth sectors.

The €250M investment in Sia Partners expands Blackstone's footprint in AI consulting services.

Partnership with Jersey Mike’s indicates investment in established consumer brands with growth potential.

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