Digital Copywriter

Employment Type: Full-time Location Type: Remote

Company Description

Montu is Australia's largest healthtech business focused on alternative healthcare. Founded in 2019, Montu supports patients, doctors, and pharmacies through its Alternaleaf clinic, offers accredited healthcare education to clinicians via its SAGED platform, and provides dispensing solutions to pharmacies across Australia through Leafio. Montu is also the founding member of Cannabis Council Australia, a non-for-profit advocacy body advancing legislative change across the healthcare landscape.

Mission: To make alternative healthcare more affordable and accessible for the millions who could benefit.

Montu has been recognized as Australia’s fastest-growing tech company in the Deloitte TechFast 50 for two consecutive years (#1 in 2022 and 2023), achieving remarkable revenue growth of 26,000% and 9,000%. Named #1 on LinkedIn’s Top Startups Australia 2024, Montu has cemented its position as the largest business of its kind outside North America and continues to evolve on its journey.

This role is an Australia-based, fully work-from-home position, with access to co-working spaces in Sydney, Melbourne, and Brisbane.

Position Overview

The Digital Copywriter is a key contributor to Montu’s fast-paced, high-performing B2C Marketing team. This role is responsible for producing persuasive, user-first digital content that converts, with a strong focus on performance marketing and website copy. The ideal candidate thrives in a dynamic environment, works autonomously with little support, and leverages AI tools to increase velocity and output across platforms. This is a role for a copywriter who blends creativity with conversion thinking, is fluent in UX writing principles, and knows how to reduce cognitive load while delivering compelling brand messages.

Key Responsibilities

Performance + Website Copy

• Write high-converting copy for performance campaigns across Meta, Google Ads, Tiktok, Youtube, and emerging channels.
• Own the creation of website copy and landing page content with a focus on user experience, conversion rate optimisation (CRO), and clarity.
• Run A/B and multivariate tests on messaging, iterating based on performance data.
• Collaborate closely with product, growth, performance marketing, design, and lifecycle teams to ensure a cohesive and effective user journey.
• Craft persuasive, benefit-led product copy that brings new innovations to life while capturing key USPs and technical details.
• Embrace AI tools to boost speed, scalability, and ideation, doing the work of multiple copywriters without sacrificing quality.
• Create in-depth, long-form, and well-researched content to achieve organic visibility.

Brand Content + Strategy

• Develop consistent, on-brand messaging across marketing touchpoints including website, blogs, emails, social media, and internal materials.
• Synthesize real patient insights (interviews, reviews, research) to shape persuasive, patient-first messaging to be leveraged across all channels and mediums.
• Support brand campaigns, product launches, and company announcements with creative copy that elevates perception and drives action.

Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs)

• Deliver on individual and set departmental OKRs and KPIs as determined from time to time.
• Time to publish for campaign assets.
• Conversion rate improvements from landing page copy changes.
• Increase in click-through rate (CTR) from paid ads.
• Organic traffic uplift from long-form SEO content.

Qualifications

• A minimum of 5 years of experience writing digital-first, conversion-focused copy, preferably in a fast-paced, high-growth environment.
• Proven experience crafting UX copy that reduces cognitive load and improves user journeys.
• Familiarity with AI writing tools and the ability to integrate them into a high-output workflow is a big plus.
• Portfolio demonstrating relevant experience.