Data Architect at WPP

Gurugram, Haryana, India

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, AdvertisingIndustries

Requirements

10-12 years of experience as a Senior Data Architect or similar role
Experience designing, building, and optimizing data infrastructure and analytics platforms
Expertise in defining future state data architecture aligned with business objectives and data strategy
Proficiency in creating and maintaining conceptual, logical, and physical data models
Skills in evaluating data-related tools, technologies, and recommending implementation patterns
Knowledge of data integration, ETL pipeline development, data warehousing (especially cloud-based), data governance, and quality checks
Experience with visualization platforms (e.g., Looker) and preparing data for self-service analytics
Familiarity with GA4, BigQuery, HR data integration, and user analytics enrichment

Responsibilities

Define and design the future state data architecture for WPP Open reporting, forecasting, and analysis products
Lead the design and build of new data models and pipelines for financial results and operational insights
Develop and maintain processes, standards, policies, guidelines, and governance for the data ecosystem
Create and maintain conceptual, logical, and physical data models to ensure data integrity and usability
Evaluate data-related tools and technologies, recommending modern, secure, and efficient methodologies
Design and manage data integration from relevant sources into a central data lake
Build, monitor, and maintain robust ETL pipelines for data processing and structuring
Manage and optimize the cloud data warehouse for efficient storage, security, and querying
Implement and manage data quality checks and governance policies
Prepare and model data for visualization platforms to enable self-service analytics
Provide the foundational data layer for other squads
Partner with stakeholders to refine reporting, focusing on high-impact KPIs and deprecating low-value metrics
Solve GA4 UserID masking challenges and enrich user analytics with HR data in BigQuery
Improve Looker experiences by consolidating dashboards into a unified, intuitive format
Ensure platform stability, reliability, and data integrity

Skills

Data Architecture

Data Modeling

Data Pipelines

Analytics Platforms

Data Governance

Scalability

Reliability

Data Strategy

Financial Reporting

Operational Insights

WPP

Global marketing and communications services provider

About WPP

WPP operates in the marketing and communications industry, providing a variety of services such as branding, digital marketing, media planning, market research, public relations, and business transformation. Their approach integrates creativity with data and technology, helping clients build strong brands and engage effectively with their audiences. WPP stands out from competitors by focusing on innovation and sustainability, participating in global initiatives like the United Nations Climate Change Conference, and producing thought leadership content like the Atticus Journal. The company's goal is to be a strategic partner for businesses, aiding them in navigating the complexities of modern marketing and achieving their objectives.

London, United KingdomHeadquarters

2015Year Founded

IPOCompany Stage

Consulting, Social ImpactIndustries

10,001+Employees

Risks

Increased competition from Publicis, gaining market share and outperforming WPP in certain areas.

Potential over-reliance on strategic partnerships may limit WPP's flexibility and independence.

Challenges in effectively integrating AI into operations indicate potential gaps in current capabilities.

Differentiation

WPP excels in creative transformation, combining creativity with data and technology.

The company is a leader in sustainability, participating in global initiatives like the UN Climate Change Conference.

WPP's strategic partnerships, such as with Universal Music Group, enhance its unique market offerings.

Upsides

Increased focus on AI-driven marketing solutions enhances WPP's service offerings and client engagement.

Strategic partnerships with music industry leaders provide unique marketing opportunities and vast music access.

Winning the 'Omnichannel Excellence Award' highlights GroupM's leadership in integrated marketing solutions.

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