Data Analyst, Data Collection at Hotspex Media

Toronto, Ontario, Canada

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CA$65,000 – CA$75,000Compensation

Entry Level & New GradExperience Level

Full TimeJob Type

UnknownVisa

Media, MarketingIndustries

Requirements

Bachelor’s degree in computer science, mathematics, website development, or related fields
Experience in an agile working environment
Strong grasp of online marketing and web analytics fundamentals
Experience in digital analytics implementation and data capture processes, preferably with Adobe Marketing Suite and/or Google Marketing Suite
Proficient in JavaScript and HTML; experience coding Adobe plugins or creating custom templates in Google Tag Manager is a plus
Preferred experience with Angular, React, or similar frameworks
Familiarity with digital marketing KPIs and customer experience metrics
Excellent communication and interpersonal skills, capable of effective collaboration with cross-functional teams
Analytical mindset, detail-oriented, and proactive approach to problem-solving
Experience with Google Analytics tools (GA4, Google Tag Manager) and Google Marketing Stack
Experience with A/B testing, UX tools, and Site Personalization
Experience with web analytics implementation, testing, and reporting within the Google marketing stack
Experience leading migration projects from UA/GA360 to GA4
Experience in strategic planning and execution of analytics strategies
Experience in ensuring data capture requirements and project delivery timelines
Experience in collaborating with internal and external teams to achieve project goals
Experience in developing and implementing data layer objects and workflows
Experience in designing and implementing data capture processes
Experience in ensuring third-party tags are deployed accurately and in compliance
Experience in promoting a culture of collaboration, transparency, and continuous improvement

Responsibilities

Execute tag management to capture key interactions between the website and digital platforms
Define and design Data Layer objects and workflows, aligning them with customer experience checkpoints
Liaise between business and technical teams to ensure alignment of data capture requirements and project delivery timelines
Support in developing strategy for configuring A/B testing, UX tools, and Site Personalization
Coordinate with cross-functional teams to ensure alignment on project priorities and timelines
Lead migration projects from UA/GA360 to GA4, including creating implementation plans and developer guides
Lead web analytics implementation, testing, and reporting within the Google marketing stack
Ensure projects are delivered on time and meet data capture requirements
Ensure overarching governance, compliance, and continued accuracy for third-party tags deployed
Ensure clarity and understanding of tasks, requests, and acceptance criteria
Partner with the Director of Data Enablement to align analytics implementation with business objectives and requirements
Remain open to learning and adapting to new technologies and analytics tools
Collaborate with internal and external teams to achieve project goals
Promote a culture of collaboration, transparency, and continuous improvement
Ensure data capture requirements are met and project deliverables are on time

Skills

Google Analytics

Google Tag Manager

Data Layer

A/B Testing

UX Tools

Site Personalization

Data Capture

Web Analytics Implementation

GA4

Tag Management

Hotspex Media

Brand building and human motivation insights

About Hotspex Media

Hotspex Media specializes in brand building by helping companies understand human motivation to drive brand growth. Their main product is a proprietary platform that measures human motivations, allowing brands to create consistent emotional connections and sensory experiences throughout the customer journey. This platform helps brands reduce risks and marketing costs by accelerating the development of new ideas. Hotspex stands out from competitors by focusing on deep emotional insights and innovative research methods, such as mental availability and implicit measurement. The company's goal is to become the leading brand builder globally, working with top advertisers to enhance their marketing effectiveness.

None, CaliforniaHeadquarters

2013Year Founded

VENTURE_UNKNOWNCompany Stage

Data & Analytics, Consulting, Consumer GoodsIndustries

51-200Employees

Benefits

401(k) Company Match

Health Savings Account/Flexible Spending Account

Remote Work Options

Paid Vacation

Paid Holidays

Risks

Competition from AI-driven platforms threatens Hotspex Media's market share.

Data privacy regulations may increase compliance costs and operational challenges.

Ad-blocker usage could reduce effectiveness of digital advertising campaigns.

Differentiation

Hotspex Media uses a proprietary human motivation measurement platform for brand growth.

They work with 9 of the top 10 global advertisers in 33 countries.

Voted among top innovative insights consultancies, focusing on mental availability and implicit measurement.

Upsides

AI-driven personalization enhances engagement and conversion rates in digital advertising.

Augmented reality integration boosts consumer interaction and brand recall.

Programmatic advertising with machine learning optimizes ad placements, improving ROI.

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