[Remote] Data Analyst - BHIA - Member Analytics/Marketing at Vida Health

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Not SpecifiedCompensation

Entry Level & New Grad, Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Digital Health, TelehealthIndustries

Requirements

1-3 years of experience in marketing analytics, product analytics, or data analytics roles
Strong SQL proficiency
Looker expertise
Marketing & product analytics experience
Healthcare data expertise
Product analytics fundamentals
Experience analyzing digital marketing platforms (Google Analytics, paid media platforms) and member engagement tools
Strong communication skills
Bachelor's degree in Business, Marketing, Data Science, Statistics, or related field (Preferred)

Responsibilities

Partner with marketing and product teams to translate business requirements into analytics solutions
Conduct in-depth analysis of marketing performance, member journey analytics, product adoption patterns, and engagement metrics
Build and maintain marketing attribution models, funnel conversion analytics, cohort behavior tracking, and member segmentation frameworks
Design and develop Looker dashboards
Develop comprehensive documentation and insights
Support analysis for marketing campaigns, A/B tests, product experiments, and member journey optimization initiatives
Analyze product utilization patterns

Skills

Key technologies and capabilities for this role

Data AnalysisMarketing AnalyticsMember AnalyticsLookerMarketing AttributionFunnel ConversionCohort AnalysisMember SegmentationData VisualizationSQLA/B TestingProduct Analytics

Questions & Answers

Common questions about this position

What experience level is required for this Data Analyst role?

The role requires 1-3 years of experience in marketing analytics, product analytics, or data analytics roles.

What technical skills are essential for this position?

Key skills include strong SQL proficiency for complex queries, Looker expertise in building dashboards and LookML models, and experience with marketing attribution, conversion funnels, cohort analysis, and product engagement metrics.

Is healthcare or digital health experience necessary?

Healthcare data expertise is required, including experience with healthcare claims data, HIPAA compliance, and PHI handling in digital health contexts; experience in the telehealth/digital health space is highly valued.

What teams will I work with in this role?

You'll work closely with marketing, product, and revenue operations teams, as well as the Business Intelligence and Healthcare Analytics team, with direct collaboration with senior leadership.

Are there advancement opportunities in this position?

Yes, the position offers clear advancement opportunities.

Vida Health

Personalized healthcare programs using technology

About Vida Health

Vida Health provides personalized healthcare programs targeting conditions like diabetes, obesity, depression, and hypertension. The company combines human-centered care with technology, employing registered dietitians, physicians, expert coaches, and therapists who connect with clients through video chats. This personal interaction is enhanced by customized digital interventions and educational content, which are tailored to each member's needs using machine learning and data from devices like glucose monitors and fitness trackers. Vida Health stands out from competitors by adopting a pay-for-performance model, where it only receives payment if it successfully helps clients improve their health outcomes. This commitment to results has led to significant improvements in medication adherence, weight loss, and reductions in depression among users.

San Francisco, CaliforniaHeadquarters

2014Year Founded

$210.6MTotal Funding

LATE_VCCompany Stage

AI & Machine Learning, HealthcareIndustries

501-1,000Employees

Risks

Increased competition from similar digital health platforms threatens Vida Health's market share.

Data privacy concerns could impact consumer trust in Vida Health's services.

Regulatory scrutiny on digital health solutions may increase compliance costs for Vida Health.

Differentiation

Vida Health combines mental and physical health treatment in a single platform.

The company offers a pay-for-performance model, ensuring accountability for health outcomes.

Vida Health integrates with over 100 devices and apps for personalized care.

Upsides

Growing demand for virtual mental health services boosts Vida Health's market potential.

Partnerships with large employers enhance Vida Health's reach and credibility.

Advancements in AI improve Vida Health's personalized healthcare offerings.

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