Competitive Product Marketing Manager
RetoolSalary not specified
Full Time
Junior (1 to 2 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare, Medical DevicesIndustries
Requirements
- Expertise as CRM-level subject matter expert on competitive market dynamics, product lines, and positioning
- Ability to manage CRM-level competitive intelligence and response strategies
- Capability to coordinate and lead the CRM Competitive Council (comprised of CRM and OU-competitive leads, and global partners)
- Proficiency in monitoring competitive threats and information (e.g., product announcements, press releases, quality actions, advertising, clinical data, investor calls, regulatory filings, customer feedback)
- Experience working with CRM strategy partners on product pipelines, portfolio positioning, and pricing
- Skills in providing input and guidance to CRM commercial marketing for consistent messaging, training, materials, language, tone, format, and tools related to competitive activity
- Ability to liaise with other OU marketing and competitive product experts
- Competence in maintaining centralized competitive information (e.g., product manuals, performance reports, specifications)
- Leadership in facilitating monthly and quarterly CRM Competitive Council meetings and action items
- Availability for full-time onsite work (minimum 4 days a week)
Responsibilities
- Monitor the CRM space for competitive threats and information, including competitive product announcements, press releases, quality actions, advertising and promotion, clinical data, investor calls, regulatory filings, and customer feedback
- Work with CRM strategy partners to supplement product pipelines, portfolio positioning, and pricing
- Work with CRM commercial marketing to provide input and guidance for consistent messaging and training related to competitive activity
- Work with CRM commercial marketing to drive consistency in materials, language, tone, format for competitive collateral, sales training, programs, and tools
- Liaise with other OU marketing and competitive product experts to provide and obtain insights
- Maintain centralized competitive information, including competitive product manuals and labeling, performance reports, and specifications (e.g., compare.medtronic.com)
- Lead monthly CRM Competitive Council meetings and facilitate action items
- Lead quarterly extended CRM Competitive Council meetings (including regions/global) and facilitate action items
Skills
Competitive Intelligence
Market Dynamics
Product Positioning
Strategic Planning
Stakeholder Coordination
Cross-functional Collaboration
Regulatory Monitoring
Investor Analysis
Commercial Strategy
Global Partnerships
Medtronic
Develops and manufactures medical devices and therapies
About Medtronic
Medtronic provides medical technology, services, and solutions to improve patient care. The company develops a variety of medical devices, including pacemakers, insulin pumps, surgical tools, and neurostimulation devices, which help diagnose, prevent, and treat chronic diseases. These products are used by hospitals, clinics, and healthcare professionals around the world. Medtronic stands out from competitors by investing significantly in research and development to create new products and offering additional services like training and patient management programs. The goal of Medtronic is to enhance patient outcomes and lower healthcare costs through its comprehensive range of medical solutions.
Fridley, MinnesotaHeadquarters
1949Year Founded
$3.2MTotal Funding
IPOCompany Stage
Biotechnology, HealthcareIndustries
10,001+Employees