CRM Communications Lead (15 Months FTC) at Wise

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, TechnologyIndustries

Requirements

7+ years of experience in Customer Communications, ideally within a high-volume CRM environment
Significant experience leading and managing a team, skilled in guiding team members and managing workload across diverse specialisms
Strong strategic communications experience, with a proven ability to translate complex business objectives into clear, compelling customer narratives
Master of brand consistency and quality control, with a keen eye for detail in messaging, tone, and visual execution
Excellent reporting and analytical skills, capable of leveraging data

Responsibilities

Lead the CRM Communications Strategy: Own and define the overarching customer narrative for all product and feature launches, brand campaigns, and pricing updates, ensuring alignment with business goals and brand identity
Drive Cross-Functional Alignment: Act as the critical link between the creative, product, and CRM teams, translating complex features and initiatives into clear, actionable creative briefs
Manage and Mentor the Team: Lead and develop a team of communications and creative professionals
Ensure Brand Consistency & Quality: Act as the final quality check for CRM communications, guaranteeing that messaging, tone, and visual design are accurate and consistent with brand guidelines
Optimise Creative Performance: Implement process improvements and report on the Creative Team’s delivery metrics, focusing on efficiency and scalability
Drive Message Effectiveness: Oversee and utilise data from messaging testing and analysis to report on customer comprehension and resonance, driving necessary optimisations
Strategic Brief Review: Coach and challenge the team on high-effort and high-impact creative briefs to drive best-in-class creative outcomes

Skills

Key technologies and capabilities for this role

CRMCommunications StrategyCopywritingDesignTeam LeadershipCreative DirectionBrand ManagementProduct LaunchesCustomer NarrativeCross-Functional Collaboration

Questions & Answers

Common questions about this position

Is this role remote or on-site?

This is an on-site role based in London.

What is the duration of this contract position?

This is a Fixed-Term Contract for 15 months as Maternity Cover.

What are the main responsibilities of the CRM Communications Lead?

The role involves leading the CRM communications strategy, driving cross-functional alignment, managing and mentoring a creative team, ensuring brand consistency, optimizing creative performance, and driving message effectiveness.

What team will I be leading in this role?

You will lead a dedicated creative team including Copywriters, Designers, and specialist Managers.

What experience or skills make a strong candidate for this position?

Ideal candidates are experienced strategic thinkers who can balance creative quality with operational efficiency, lead and develop creative teams, ensure brand consistency, and drive performance through data and process improvements.

Wise

Facilitates low-cost international money transfers

About Wise

Wise focuses on international money transfers, providing a low-cost alternative to traditional banks. It uses a peer-to-peer system to match transfers between users in different countries, which helps reduce fees and offers better exchange rates. Customers pay a small, transparent fee for each transaction, and Wise also offers a multi-currency account for managing funds in various currencies. The company aims to maintain high performance and reliability while ensuring transparency and trust with its users.

London, United KingdomHeadquarters

2011Year Founded

$385.5MTotal Funding

IPOCompany Stage

Fintech, Financial ServicesIndustries

5,001-10,000Employees

Benefits

PTO & annual leave

Work from home flexibility

Parental leave

Medical insurance plans

Health & wellbeing discounts

Pension & retirement plans

Social events

Relocation support

Risks

Increased competition from banks integrating Swift services could challenge Wise's market share.

Regulatory scrutiny following Stenn's collapse may increase pressure on Wise.

Bitcoin's low transaction fees could attract customers away from Wise's services.

Differentiation

Wise offers a peer-to-peer system for low-cost international money transfers.

The company provides a multi-currency account for ex-pats, freelancers, and travelers.

Wise's transparent fee structure attracts customers seeking cost-effective money transfer solutions.

Upsides

Partnership with Morgan Stanley enhances Wise's cross-border settlement capabilities.

Expansion into India's remittance market presents significant growth opportunities for Wise.

API integrations offer additional revenue streams and market penetration for Wise.

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