Creative Lead, Pediatric Nutrition at Abbott

Columbus, Ohio, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Nutrition, Pediatric NutritionIndustries

Requirements

Reports to Associate Creative Director, Pediatric Brands, within Abbott Nutrition’s Internal Agency, Creative + Digital Services (CDS)
Ability to create high-quality creative concepts and tactics based on campaign/brand strategy across all marketing channels (Digital, Print, Shopper, OOH, HCP, CRM etc.)
Provide creative solutions and leadership of copywriters and graphic designers from creative ideation through production
Ensure brand standards are met across various media outlets that uphold campaign integrity and ladder into the brief
Work effectively with the Strategic Planning Team, outside agencies, and brand partners in the development of advertising campaigns/promotional programs, strategies, and tactics for assigned Abbott Nutrition products

Responsibilities

Conceptualize, develop, and manage “best in class” creative products
Translate brand needs and strategies into high-quality design solutions and creative strategies
Provide creative direction and problem-solving aligned to briefs and brand identity
Lead ideation through execution to final delivery, ensuring work meets or exceeds expectations
Determine creative approach and execution strategy for each assignment
Help manage the creative process and ensure alignment with timelines and strategic goals
Manage and direct creative staff, including full-time and contract personnel
Provide leadership, motivation, and mentoring to the creative team
Support the Associate Creative Director (ACD), including coverage when unavailable
Assist ACD in evaluating team performance and development
Proactively inform ACD on progress and creative decisions
Coach creative staff and ensure quality output, including reevaluating staffing, funding, and procedures
Partner with Strategic Planning team to gather relevant information and align teams to briefs
Provide input on creative briefs to ensure clarity and executability
Build credibility and trust with cross-functional partners to drive results
Understand client vision and translate goals into compelling creative solutions
Play an active role in shaping new opportunities for the creative group, including expanding client relationships
Lead presentations of creative strategy, concepts, and work-in-progress

Skills

Creative Direction

Copywriting

Graphic Design

Brand Strategy

Digital Marketing

Print Design

Shopper Marketing

OOH

HCP Marketing

CRM

Creative Concepts

Campaign Development

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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