Principal, User Research & Strategic Insights
MuralSalary not specified
Full Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
[Remote] Creative Director, Design System at Constant Contact
Waltham, Massachusetts, United States
Not SpecifiedCompensation
N/AExperience Level
N/AJob Type
Not SpecifiedVisa
N/AIndustries
Requirements
- 5+ years of experience as a User Experience Researcher, Design Researcher, or Applied Researcher
- Experience in a complex SaaS or software environment
- Deep expertise in planning and executing qualitative and quantitative research methods
- Ability to select the right methodology to uncover strategic intent and latent needs
- Experience designing research for integrated workflow tools and SaaS platforms
- Understanding of the small business user journey
- Ability to synthesize insights from various sources (user interviews, behavioral metrics, market data)
- Exceptional storytelling and presentation skills
Responsibilities
- Lead and own the strategic discovery research roadmap for a product domain
- Plan and execute studies to identify customer problems and emergent opportunities
- Design, conduct, and analyze mixed-methods studies (e.g., in-depth interviews, ethnography, longitudinal studies, complex surveys, and telemetry analysis)
- Transform complex data into clear, concise, and compelling strategic artifacts (e.g., updated personas, intent-driven journey maps, and opportunity frameworks)
- Partner with Principal Designers, Product Leads, and Engineering Leaders to integrate research findings into product strategy
- Lead initiatives to enable and train cross-functional partners on research best practices
- Ensure research activities adhere to ethical guidelines, data privacy regulations, and internal best practices
- Embed AI into research workflows to ensure speed, quality, and impact
Constant Contact
Digital marketing solutions for small businesses
About Constant Contact
Constant Contact offers digital marketing solutions for small businesses and nonprofits, focusing on email and social media marketing. Their user-friendly tools help clients create effective marketing campaigns to engage their target audiences and drive sales or donations. Operating on a subscription-based model, Constant Contact provides various pricing tiers to accommodate different business sizes, making their services accessible to all. The company aims to simplify marketing for organizations that may lack the resources or expertise to manage complex campaigns.
Waltham, MassachusettsHeadquarters
1995Year Founded
$420.8MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Consumer Software, Social ImpactIndustries
1,001-5,000Employees
Benefits
Health Insurance
Paid Vacation
Hybrid Work Options
Professional Development Budget
Paid Sick Leave
Paid Holidays
Risks
Increased competition from AI-driven platforms like ActiveCampaign and Mailchimp.
Potential strategic shifts due to the sale of Siris Capital's ownership stake.
Data privacy challenges from integrations with platforms like Square.
Differentiation
Constant Contact offers AI-powered tools like Campaign Builder and BrandKit.
The company integrates with over 300 apps, including Square and HostGator.
Constant Contact provides a subscription-based model with various pricing tiers.
Upsides
Constant Contact is recognized as a market leader in email marketing.
The partnership with Square enhances marketing and transaction capabilities.
Expansion in APAC positions the company for growth in Asia-Pacific.
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