Job Description: Copywriter & Integrated Content Strategist

About Misfits Market:

Misfits Market is a mission-driven, high-growth startup dedicated to reducing food waste and making shopping for sustainable, high-quality groceries easier and more affordable. We deliver organic produce, high-quality meats and seafood, plant-based proteins, dairy, bakery, wine, and other grocery items to nearly every zip code in 48 states at up to 30 percent off traditional grocery store prices. In 2022, Misfits Market acquired sustainable e-grocer Imperfect Foods and now leverages its in-house transportation network to deliver directly to consumers with one of the most carbon-efficient grocery delivery models on the market. By tackling inefficiencies in the food system, our passionate and motivated team of problem solvers helps save an average of 500,000 pounds of food per week from waste or lesser outcomes, with an all-time savings of 190+ million pounds of food.

About the Role:

We’re looking for a creative communications specialist to join our brand marketing team as a Copywriter & Integrated Content Strategist. You’ll help refine our brand voice and messaging across marketing channels and throughout the customer experience, crafting compelling copy that voices our mission and drives conversions, and assist production of copy touchpoints. Our ideal candidate is a strategic and conceptual storyteller—someone who can think big and write small, all while navigating a fast-paced, execution-focused startup environment.

You’ll also play a key role in wielding AI tools trained on our brand voice to increase creative productivity and scale creative output without sacrificing quality. We’re looking for someone who’s excited to partner with both people and technology to push the boundaries of what smart, effective copy can do.

If that sounds like the challenge you’re looking for, we’d love to meet you.

Responsibilities:

• Champion and evolve the Misfits Market voice across every touchpoint: site, storefront and product pages, email, paid media, social, SMS, blog, SEO/content marketing, product and more
• Create conversion-focused copy for growth campaigns, including ads, landing pages, and lifecycle flows
• Bring clarity and creativity to our value proposition and mission at every stage of the funnel
• Continuously hone our brand voice and style guide as the company evolves and infuse storytelling whenever possible
• Collaborate with product, lifecycle, brand, and growth teams to align messaging across customer journeys, including testing in the signup funnel
• Brief and build blog posts and landing pages in partnership with content and growth team members, performing keyword research, tailoring copy to SEO goals, and assessing performance data post launch
• Use our brand-trained AI tools to ideate, draft, and refine content faster and more efficiently
• Balance high-volume weekly and campaign needs with big-picture brand-building efforts
• Help package complex ideas into concise, clear messaging that drives action
• Be an advocate for the customer in every piece of content you write

Who You Are:

• An expert communicator with a keen ability to conceptualize, package, and execute great storytelling across multiple channels
• A playful writer who prizes brevity, wit, and creativity
• A strategic thinker who can work autonomously and doesn’t need hand-holding
• A decisive but flexible collaborator who enjoys working cross-functionally and navigating stakeholder feedback
• Obsessively detail-oriented and capable of delivering clean, effective copy—from subject lines to landing pages to blog headlines
• Well-versed in food and passionate about connecting with people through cooking and eating
• Excited about working in a high-growth, high-impact environment—and using tools like AI to move faster without cutting corners

Skills & Qualifications:

• 3–5 years of copywriting and SEO experience at an agency, e-commerce company, or consumer brand (food preferred)
• Experience writing

Salary:

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Location Type:

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Employment Type:

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