Content Strategist; Advice and Wealth Management at Vanguard

Malvern, Pennsylvania, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, Wealth ManagementIndustries

Requirements

Minimum five years related work experience
Undergraduate degree or equivalent combination of training and experience
Portfolio (to be included with resume for consideration)

Responsibilities

Creates in-depth, compelling internal communications and positioning on a range of subjects, including Vanguard products and services, divisional strategy, crew engagement, community stewardship, and DEI
Displays versatility in producing clear communications through a wide range of styles and channels, including responsive web pages, campaigns, emails, presentations, blogs, videos, letters, articles, and social media
Presents and "sells" content and design solutions to leadership, project teams, partners, and stakeholders
Assumes a leadership role on key projects for the department that require data analytics and subject matter expertise, including responsive web pages, timely communications, campaigns, visioning, testing, and news
Provides creative direction and guidance on messaging and/or content strategy across mediums—working closely and collaboratively with designers, writers, developers, and business leaders
Informs department's processes by identifying recurring issues for future improvements
Serves as mentor to less experienced writers by providing specific feedback on their copy, story ideas, new media formatting, and interviewing skills
Researches and stays up to date on the latest developments in content trends and crew/consumer behavior
Maintains calendar of project deadlines and content launch dates, ensuring consistency
Participates in special projects and performs other duties as assigned

Skills

Content Strategy

Internal Communications

Communication Plans

Analytics

Metrics

Data Analytics

Responsive Web Pages

Campaigns

Emails

Presentations

Blogs

Videos

Social Media

Creative Direction

Messaging

Leadership

Vanguard

Client-owned investment management firm offering low-cost funds

About Vanguard

Vanguard provides financial services with a focus on investment management. The company offers a variety of products, including mutual funds, exchange-traded funds (ETFs), individual retirement accounts (IRAs), and 401k rollovers, aimed at individual investors, financial advisors, and institutions. Vanguard's unique ownership structure means it is owned by its funds, which are in turn owned by the clients, allowing it to prioritize the needs of its investors over external shareholders. This model enables Vanguard to offer low-cost investment options, as it primarily earns revenue through management fees that are generally lower than industry standards. Additionally, Vanguard provides personalized investment advisory services, charging fees based on the assets managed. The company's goal is to help clients grow their wealth and achieve their financial objectives through effective investment strategies, while maintaining a competitive performance track record.

Kline Township, PennsylvaniaHeadquarters

1975Year Founded

SECONDARYCompany Stage

Fintech, Financial ServicesIndustries

10,001+Employees

Benefits

Best-in-class medical, dental & vision coverage

Onsite health clinic & fitness center

Health Smart Rewards program

Vanguard Retirement Savings Plan

Education Benefits

PTO

Family Planning Benefist

Parental leave

Personal development opportunities

Volunteer Time Off

Risks

Competition from AI-driven platforms like Writer challenges Vanguard's traditional advisory services.

Vanguard's stake in Steelcase exposes it to the volatile furniture market.

New active bond ETFs may struggle in a low-yield environment with increasing competition.

Differentiation

Vanguard is client-owned, aligning its interests with investors, unlike traditional firms.

The firm offers low-cost investment products, making it attractive to cost-conscious investors.

Vanguard's ownership structure allows it to focus on long-term investor value.

Upsides

Vanguard's new active bond ETFs offer diversified, low-cost fixed income options.

The acquisition of Steelcase shares diversifies Vanguard's portfolio into the furniture industry.

Launching the International Dividend Growth Fund appeals to investors seeking sustainable dividend growth.

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