Content Strategist at Accenture

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Consulting, TechnologyIndustries

Requirements

Bachelor's degree or equivalent (minimum 12 years) work experience
Minimum of 10+ years of experience in Digital Content Project Management (web assembly, email, banners, print collateral, signage) with demonstrated ability to critically assess a project or process to identify improvement opportunities
Minimum of 7 years experience with large-scale digital content implementations, content technologies and content production
Minimum of 5 years experience with developing and executing content strategies within a data driven marketing environment using scaled content services and multiple channels
Minimum of 5 years’ experience as a lead content strategist with demonstrated ability to create a multi-channel content plan/proposal and present to clients
Minimum of 5 years experience working with and implementing DAMs, CMS, LMS, CRMs to support scale
Dynamic leader and guru within the content and digital marketing arena at an agency or consultancy
Highly organized with strong skills in writing and delivering sales narratives
Experienced in client service and program delivery
Experienced in consulting with senior level clients, including the C-Suite, across industries and selling in new ideas, programs and content technologies
Master storyteller able to develop proposals and deliver presentations

Responsibilities

Qualify and lead new business opportunities in collaboration with Account and Industry leads, providing deep domain expertise and leadership to solution, support stand-up and service of client engagements for content and agency related projects
Build relationships with clients by crafting content strategies and proposals that can lead to unique and breakthrough solutions/ideas
Manage up, down and across Accenture divisions (Strategy, Consulting, Technology) to keep everyone informed and aligned on strategies and goals
Become the resident expert on Content Supply Chain knowing the intersection between data, tech and content to deliver a more efficient and effective way of working
Work collaboratively across teams acting as the content expert, and bringing value through strategic ideas and thought leadership
Identify and staff new projects with the skilled resources needed to deliver against the scope and margin targets set for the project
Lead content teams across all areas of content such as, but not limited to, scaled dynamic content, DAM implementations and Content Supply Chain assessments, content strategy and content development
Guide SEO and social listening analysis to provide the insights needed to develop effective content
Lead and respond to RFPs
Solve client marketing challenges in a new and innovative way, leveraging data, automation and the power of AI
Package up content offerings and relevant industry practices in order to respond to needs and sell business to clients
Play a lead role in the delivery of sold engagements

Skills

Content Strategy

Digital Marketing

Data Analysis

Automation

Sales Narratives

Client Consulting

Proposal Development

Presentation Skills

Business Development

Program Delivery

Storytelling

Accenture

Global professional services for digital transformation

About Accenture

Accenture provides a wide range of professional services, including strategy and consulting, technology, and operations, to help organizations improve their performance. Their services assist clients in navigating digital transformation, enhancing operational efficiency, and achieving sustainable growth. Accenture's offerings include cloud migration, cybersecurity, artificial intelligence, and data analytics, which are tailored to meet the needs of various industries such as financial services, healthcare, and retail. What sets Accenture apart from its competitors is its extensive industry knowledge and ability to deliver comprehensive solutions that address both immediate challenges and long-term goals. The company's aim is to support clients in reducing their environmental impact while driving innovation and growth.

Dublin, IrelandHeadquarters

1989Year Founded

$8.5MTotal Funding

IPOCompany Stage

Consulting, Enterprise Software, CybersecurityIndustries

10,001+Employees

Risks

Rapid AI advancements may outpace Accenture's current capabilities, risking competitive disadvantages.

Integration challenges from multiple acquisitions could affect Accenture's operational efficiency.

The rise of AI-driven startups may disrupt Accenture's market share in customer service solutions.

Differentiation

Accenture's acquisitions enhance its capabilities in digital twin technology for financial services.

The company is expanding its expertise in net-zero infrastructure through strategic acquisitions.

Accenture's focus on software-defined vehicles positions it as a leader in automotive innovation.

Upsides

Accenture's investment in EMTECH supports central bank modernization amid digital currency evolution.

The acquisition of Award Solutions boosts Accenture's presence in the growing 5G and IoT markets.

Accenture's strategic acquisitions align with high-growth markets like digital twins and net-zero projects.

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