Content Strategist

Position Overview

At Bazaarvoice, we create smart shopping experiences by connecting thousands of brands and retailers with billions of consumers through our expansive global network, product-passionate community, and enterprise technology. Our solutions enable brands and retailers to leverage high-impact user-generated and brand-owned content at scale, across retail, social, and search. We help convert shoppers to purchasers and advocates, delivering revenue and loyalty while building consumer and brand trust.

We are looking for a strategic and collaborative Content Strategist to connect Bazaarvoice’s distinctive value propositions with relevance across the entire marketing funnel, from awareness to purchase, through storytelling and demand-driving content. Reporting to the Head of Brand Strategy and Experience, this role is central to developing a unified, insight-driven content strategy and program that fuels awareness, demand generation, and advocacy across paid, owned, earned, and shared channels.

To create relevant and compelling content, you will be more than just a content writer and storyteller; your strategic thinking, ability to connect dots, and synthesize information on the overall content supply chain for Bazaarvoice and our ecosystem will be utilized daily. You will help architect and orchestrate a high-performing content strategy, program, and ecosystem that supports brand, product marketing, and integrated planning and campaigns by amplifying our product positioning, scaling thought leadership, and aligning every asset with measurable business impact.

Responsibilities

Content Strategy & Alignment

• Build and evolve a connected content strategy that unifies brand, demand, advocacy, and product marketing initiatives, including executive presence and thought leadership.
• Develop a content program that spans Bazaarvoice’s brand, demand, and advocacy needs.
• Closely partner with the Manager, Content Marketing, and Social Media Manager to align content strategy and scope, ensuring content priorities align with demand and brand goals.
• Collaborate closely with product marketing to intake key insights on buyer personas, product messaging, and competitive differentiation, which feed directly into content planning and strategy.
• Work with Bazaarvoice members of the Executive Leadership Team (ELT) and the Head of Brand Strategy & Experience to ideate, design, and execute a holistic executive communication program for thought leadership and brand awareness.
• Align with campaign and channel teams to ensure content alignment, fit, and performance across Go-To-Market motions and buyer journeys, from awareness to advocacy.
• Identify opportunities to streamline content and storytelling across the customer lifecycle (TOFU, MOFU, BOFU, and advocacy).
• Design, orchestrate, and partner with external communications and social media team members to extend Bazaarvoice’s holistic presence in target markets, segments, and watering holes.

Insight-Driven Planning

• Utilize customer, market, and performance insights for a high-impact content roadmap.
• Audit and evaluate existing content to identify gaps, redundancies, and optimization opportunities across funnel stages and formats.
• Collaborate with product marketing to refine messaging and positioning based on persona and market trends.
• Proactively stay on top of market trends, competitor messaging, and emerging content practices to keep our strategy sharp and forward-looking.

Multi-Channel Content Activation

• Partner with the Growth Marketing Manager - Campaigns to ensure content is strategically mapped to channels (organic, paid media, web, email, social) and campaign objectives.
• Support advisory on content distribution strategies to increase reach and engagement across owned (blog, site), shared (social), paid (ads), and earned (PR, influencer), maximizing reach and relevance.

Operations & Enablement

• Build and maintain a central content calendar across brand, advocacy, and demand deliverables.
• Support and advise on content planning.

Requirements

• Strategic thinking and ability to connect dots.
• Strong storytelling and content writing skills.
• Experience in developing and executing content strategies.
• Ability to synthesize information and understand content supply chains.
• Experience in working with executive leadership.
• Knowledge of marketing funnel stages (TOFU, MOFU, BOFU).
• Familiarity with various content channels (organic, paid media, web, email, social).
• Experience with content auditing and optimization.
• Understanding of buyer personas, product messaging, and competitive differentiation.
• Ability to stay current with market trends and content practices.

Employment Type

• Full-time

Company Information

At Bazaarvoice, we create smart shopping experiences. We connect thousands of brands and retailers with billions of consumers through our expansive global network, product-passionate community, and enterprise technology. Our solutions enable brands and retailers to leverage high-impact user-generated and brand-owned content at scale, across retail, social, and search, helping convert shoppers to purchasers and advocates, delivering revenue and loyalty while building consumer and brand trust.

Application Instructions

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