Content Policy Specialist at Zefr

Marina del Rey, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising Technology, AI, Social MediaIndustries

Requirements

Experience writing and enforcing policy
Experience and proficiency in Google Workspace applications, Sheets, and Docs
Familiarity using social media platforms, including TikTok, YouTube, Facebook, Instagram, Threads, and Snapchat
Strong written and verbal communication skills
Keen attention to detail with the ability to perform tasks with high quality and consistency
Exceptional critical thinking, problem-solving, and communication skills
Ability to work in a fast-paced environment, adept at rapid learning, and skilled in effectively prioritizing tasks
Strong independent skills, able to synthesize guidance and instructions to work toward team goals
Willing to work a hybrid schedule with 2-3 days per week in Marina del Rey, CA office
Willing to work with sensitive content including varying religious and political views, violence, and adult content

Responsibilities

Research, define, and write policy relating to varied categories of social media content
Teach and refine labeling framework and associated guidelines
Coach colleagues across internal teams on policy understanding and enforcement
Assist market facing teams with targeted model support, specialized analyses and synthesized findings
Track, analyze, and report on high-impact current events to market-facing teams
Work closely with data scientists, engineers, and policy leadership to provide valuable insights on content trends, model deficiencies, and suggest improvements
Work independently to execute ad hoc, recurring, or large-scale projects with minimal oversight
Make judgment calls on nuanced content to provide cognitive and (where applicable) cultural understanding

Skills

Policy Research

Policy Writing

Content Classification

Labeling Frameworks

Social Media Analysis

Trend Analysis

Data Analysis

Machine Learning

Content Moderation

Zefr

Contextual advertising technology for brands

About Zefr

Zefr focuses on contextual advertising, helping brands place their ads alongside relevant content without using personal information. Their technology is especially effective for video ads on platforms like YouTube and Facebook, allowing brands to reach specific audiences while maintaining user privacy. Zefr's Contextual Data Management Platform organizes brand preferences to deliver targeted ad campaigns with high engagement rates. The company differentiates itself by prioritizing privacy-compliant advertising, making it a valuable partner for brands looking to optimize their digital marketing efforts.

Los Angeles, CaliforniaHeadquarters

2009Year Founded

$63.1MTotal Funding

SERIES_ECompany Stage

Data & Analytics, EntertainmentIndustries

201-500Employees

Risks

Emerging AI technologies may increase competition in contextual advertising.

Reliance on platforms like YouTube and Facebook exposes Zefr to algorithm changes.

Expansion into new platforms like Snapchat may pose integration challenges.

Differentiation

Zefr specializes in privacy-compliant contextual advertising, avoiding personal information usage.

Their Contextual Data Management Platform offers impression-level transparency for ad campaigns.

Zefr's Atrium suite provides transparency in walled gardens like Meta and TikTok.

Upsides

Growing demand for privacy-compliant ads aligns with Zefr's contextual advertising approach.

Expansion into Snapchat's ad ecosystem enhances Zefr's brand safety measurement capabilities.

Promotion of Jon Morra to Chief AI Officer boosts AI-driven content analysis.

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