Content Marketing Specialist at HappyCo

United States

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Not SpecifiedCompensation

Entry Level & New Grad, Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, TechnologyIndustries

Requirements

1–3 years of experience in content creation, marketing, communications, or a related role
Strong writing and editing skills with attention to detail and tone
Familiarity with content management systems (CMS), SEO tools, and marketing automation platforms
Enthusiasm for generative AI tools and a willingness to experiment and learn
Proactive, collaborative, and able to work independently with clear direction
A growth mindset and a love for improving content quality and processes
Thrives in ambiguity and proactively builds clarity
Focuses on long-term impact over quick wins
Enables others through systems, not mandates
Leverages technology and AI to empower people and simplify complexity
Embraces the challenges and rewards of growing in a scaleup environment
Hubspot experience, nice to have
Experience with Notion & AI-generative content tools

Responsibilities

Plan, research, write, and launch content across multiple formats: blog posts, case studies, emails, enablement materials, event collateral, ad copy, and more
Rapidly prototype and refine prompts for generative AI tools to support content creation
Edit and enhance both human- and AI-written content for clarity, accuracy, and brand alignment
Build and maintain modular content systems: templates, reusable blocks, and playbooks
Support content workflow improvements, automation, and publishing pipelines
Manage metadata, tagging, and taxonomy to enable personalization and reuse
Coordinate the content calendar, feedback loops, and deadlines across teams
Apply SEO best practices: keyword research, on-page optimization, and internal linking
Track and analyze content performance to drive continuous improvement
Stay up-to-date on content trends, marketing automation, and AI tools—and recommend opportunities to experiment and evolve

Skills

Key technologies and capabilities for this role

Content CreationWritingEditingSEOKeyword ResearchGenerative AIContent Management SystemsCMSMarketing AutomationContent CalendarMetadata ManagementTaxonomy

Questions & Answers

Common questions about this position

What experience level is required for the Content Marketing Specialist role?

The role requires 1–3 years of experience in content creation, marketing, communications, or a related role.

What key skills are needed for this position?

Candidates need strong writing and editing skills with attention to detail and tone, familiarity with CMS, SEO tools, and marketing automation platforms, plus enthusiasm for generative AI tools.

What is the company culture like at HappyCo?

HappyCo offers a flexible, supportive culture where people can grow their careers with like-minded people, no egos or politics, and values curiosity, creativity, and iteration.

Is this a remote or on-site position?

This information is not specified in the job description.

What makes a strong candidate for this role?

A strong candidate thrives in ambiguity, has a growth mindset, is proactive and collaborative, and focuses on long-term impact through systems, technology, and AI.

HappyCo

Property management platform for lifecycle management

About HappyCo

HappyCo provides a platform for managing properties throughout their entire lifecycle. This platform helps property owners, executive teams, and residents by offering tools for property valuation, leasing, renewals, and maintenance tasks. It also includes features for remote maintenance assistance, which enhances satisfaction for both residents and technicians. A key aspect of HappyCo's platform is its ability to integrate with leading property management software, allowing users to utilize their existing data effectively. This integration helps reduce operational inefficiencies and improve portfolio performance, setting HappyCo apart from competitors. The goal of HappyCo is to streamline property management processes and enhance the overall experience for property owners and residents.

Carlsbad, CaliforniaHeadquarters

2011Year Founded

$70.2MTotal Funding

SERIES_BCompany Stage

Enterprise Software, Real EstateIndustries

201-500Employees

Benefits

Flexible Work Hours

Unlimited Paid Time Off

Parental Leave

Stock Options

Wellness Program

Home Office Stipend

Risks

Emerging PropTech startups with similar solutions may dilute HappyCo's market share.

Integration of Yuhu may lead to operational inefficiencies within HappyCo's systems.

Reliance on AI for maintenance could raise data privacy concerns among residents.

Differentiation

HappyCo integrates with leading property management software, enhancing data utilization.

The platform offers AI-powered centralized maintenance, optimizing operations for multifamily properties.

HappyCo's resident-facing tools improve communication and satisfaction, setting it apart from competitors.

Upsides

Growing demand for remote property management boosts HappyCo's remote maintenance feature.

Smart home technology integration offers expansion opportunities for HappyCo's platform.

Data analytics in property management aligns with HappyCo's data integration capabilities.

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