Content Marketing Manager at Workstream

San Francisco, California, United States

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Not SpecifiedCompensation

Entry Level & New Grad, Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

HR Technology, RestaurantsIndustries

Requirements

Experience in social media or content marketing, ideally with YouTube Shorts, Instagram Reels, or TikTok
Strong sense of storytelling and understanding of viral hooks, pacing, and retention strategies
Proven track record of growing a social audience and driving engagement
Experience ghostwriting or producing content for executives, thought leaders, or influencers
Comfort with data, able to look at YT/IG data and translate analytics into actionable insights
Passion for restaurants, hospitality, or small business entrepreneurship (bonus if you’ve worked in or around restaurants)
Video editing skills (nice to have, but not required)
Strong work ethic and willingness to be based in our Bay Area offices 5 days per week
Include content samples and/or a link to your portfolio

Responsibilities

Own our YouTube Shorts and Instagram content strategy, from ideation to publishing
Research, script, and storyboard short-form videos that resonate with restaurant owners and operators
Ghostwrite scripts and prep content for our CEO Desmond Lim, working closely with him to bring ideas to life on camera
Act as producer during filming — coordinating shoots, guiding delivery, and ensuring content quality
Film case studies with customers, turning their experiences into powerful storytelling content
Monitor industry trends, social conversations, and competitor content to spot opportunities for growth
Lead and coordinate designers, editors, and leadership to bring stories to life
Analyze content performance, iterate on what works, and double down on proven formats
Experiment with hooks, captions, and thumbnails to maximize reach and retention
Build a playbook of repeatable content formats that can scale into a full content engine

Skills

YouTube

Instagram

Content Strategy

Video Production

Scriptwriting

Ghostwriting

Storyboarding

Short-form Video

Social Media Marketing

Viral Content

Customer Case Studies

Workstream

HR platform for hiring and onboarding

About Workstream

Workstream.us is a platform that helps businesses streamline their hiring and onboarding processes, particularly for hourly workers. It offers tools for applicant tracking, digital onboarding, payroll management, and employee engagement, all designed to attract and engage job candidates effectively. The platform uses artificial intelligence to automate HR tasks, allowing businesses to focus more on their employees. Workstream differentiates itself by providing a comprehensive suite of HR solutions tailored for hourly worker employment, with a subscription-based revenue model.

San Francisco, CaliforniaHeadquarters

2017Year Founded

$114.8MTotal Funding

SERIES_BCompany Stage

Enterprise Software, AI & Machine LearningIndustries

201-500Employees

Benefits

Medical, dental, & vision

Paid counseling sessions

Competitive market compensation

Generous stock

Flexible PTO

Paid parental leave

Professional development

Risks

Emerging HR tech startups may erode Workstream's market share.

AI-driven solutions face potential biases, leading to legal and reputational risks.

Economic downturns in the restaurant industry could impact Workstream's revenue.

Differentiation

Workstream offers a comprehensive HR platform tailored for the hourly workforce.

The platform integrates AI to automate and streamline HR tasks efficiently.

Workstream's multilingual AI chatbot enhances communication for diverse workforces.

Upsides

Growing demand for AI-driven HR solutions boosts Workstream's market potential.

Mobile-first HR solutions are increasingly popular among deskless and hourly workers.

Subscription-based model provides steady revenue and upselling opportunities.

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