Content Marketing Lead at Baton

New York, New York, United States

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$120,000 – $140,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, MarketplaceIndustries

Requirements

2–5 years in content marketing, editorial, communications, or related roles
A strong writing portfolio (blogs, LinkedIn, social or other media) that shows clarity, creativity, and business impact
Excellent editing, narrative structuring, and storytelling skills
Experience producing content for executives / leadership, especially in B2B or complex domains
Demonstrated ability to manage a content strategy across multiple channels
Solid research / synthesis skills - digging into unfamiliar industries or verticals and surfacing compelling narratives
Comfortable in high-growth, ambiguous environments; ability to switch hats and move fast
Preferred / Nice to Have
Experience in or passion for SMBs, fintech, acquisitions, or marketplaces
Hands-on experience or exposure to content SEO / keyword strategy and analytics tools (e.g. SEMrush, Ahrefs, Google Analytics)
Experience creating or collaborating on video or multimedia content

Responsibilities

Lead Baton’s content strategy and roadmap, aligning with growth goals (organic acquisition, thought leadership, brand awareness)
Produce high-impact content end-to-end: from ideation and interviews to writing, editing, and publishing
Create and manage content across formats: blog posts, LinkedIn, social media (TikTok, Instagram), and web copy
Interview business owners, buyers, and internal experts to surface stories and insights relevant to SMB acquisition
Own SEO / AEO performance - implement best practices, track rankings, and drive discoverability
Manage the content calendar and coordinate with Sales and Transact teams for timely execution
Analyze performance data (traffic, engagement, conversions) to inform iterations and future planning
Collaborate with design and video teams to expand content formats (e.g. video, infographics, newsletters)
Support brand voice and messaging, including occasional copywriting for campaigns and site updates
Stay ahead of market trends and competitor content, identifying opportunities for new content themes

Skills

Key technologies and capabilities for this role

Content MarketingContent CreationContent OptimizationBloggingLinkedIn MarketingSocial Media MarketingInstagramTikTokYouTubeGrowth MarketingBrand Storytelling

Questions & Answers

Common questions about this position

What is the salary range for the Content Marketing Lead position?

The salary range is $120K - $140K.

Is this role remote or onsite, and where is it located?

This is an onsite role based in New York City.

What key skills are required for this content marketing role?

Key skills include content strategy and production across blog, LinkedIn, and social media (TikTok, Instagram), SEO/AEO optimization, performance analysis, and storytelling from SMB acquisition insights.

What is the company culture like at Baton?

Baton fosters a tight-knit, energetic in-person team environment in NYC with ownership from day one, low ego, high respect, fast decisions, and customer-first execution.

What makes a strong candidate for this Content Marketing Lead role?

Strong candidates excel in end-to-end content creation, SEO optimization, data-driven performance analysis, cross-team collaboration, and crafting compelling SMB acquisition stories across multiple formats.

Baton

Marketplace for buying and selling small businesses

About Baton

BatonMarket.com is a marketplace for buying and selling small businesses, providing a user-friendly platform for small business owners and potential buyers. They offer free business valuations by a Chartered Financial Analyst and ensure all listings are verified with financial data, making the buying process more efficient. BatonMarket.com stands out by charging fees to a network of partners for additional services, allowing them to provide essential services at no cost to business owners. Their goal is to facilitate smooth transactions and support small business owners in improving their operations.

Richmond, MassachusettsHeadquarters

2021Year Founded

$5.4MTotal Funding

SEEDCompany Stage

Consulting, Financial Services, Real EstateIndustries

11-50Employees

Benefits

Health Insurance

401(k) Retirement Plan

Unlimited Paid Time Off

Flexible Work Hours

Mental Health Support

Parental Leave

Risks

Emerging platforms like MicroAcquire increase competition in the SMB acquisition market.

Reliance on partner fees may be threatened if partners bypass Baton.

Economic downturns could reduce small business sales, affecting Baton's transaction volume.

Differentiation

Baton offers free business valuations by a Chartered Financial Analyst.

Baton provides verified listings with 3-5 years of financial data.

Baton facilitates productive introductions between buyers and sellers.

Upsides

Baton raised $2.8M, indicating strong investor confidence.

Baton generated 500 free valuations, showing high demand for their services.

Baton leverages AI to offer 4 million business estimates, enhancing valuation accuracy.

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