Content Creator, Global Measurement Solutions at Nielsen

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Creator Economy, Analytics, AdvertisingIndustries

Requirements

15+ years of experience in digital media, with significant exposure to the creator economy
Deep understanding of the creator landscape, monetization models, and platform dynamics across YouTube, TikTok, Instagram, Twitch, and emerging platforms (Creator Economy Expertise)
Ability to identify market opportunities and develop long-term strategies that align with Nielsen’s broader measurement evolution (Strategic Vision)
Experience developing measurement products that solve complex client challenges in emerging media spaces (Product Innovation)
Proven track record building new lines of business and driving substantial revenue growth (Business Development)
Exceptional ability to build and inspire high-performing teams across global markets (Leadership)
Skill in establishing partnerships with platforms, creators, agencies, and brand advertisers (Relationship Management)
Understanding of data collection methodologies, APIs, and integration requirements across digital platforms (Technical Acumen)
Ability to anticipate industry trends and position Nielsen offerings accordingly (Market Intelligence)
Experience with full profit and loss responsibility for a business unit or product line (P&L Management)
Ability to coordinate effectively across research, product, technology, and commercial teams (Cross-functional Collaboration)
Demonstrated success launching and scaling new business initiatives in measurement or analytics
Bachelor’s degree required, advanced degree preferred
Strong executive presence and ability to represent Nielsen with C-Suite clients
Experience managing teams in an evolving market landscape
Proven ability to translate complex measurement concepts into clear value propositions
Entrepreneurial mindset with comfort operating in an ambiguous environment

Responsibilities

Define and execute the global vision for Nielsen’s Content Creator measurement solutions
Build a scalable business line that captures the growing influence of digital creators across platforms
Develop innovative measurement methodologies that quantify creator impact, audience engagement, and advertising effectiveness
Forge strategic partnerships with major creator platforms, talent agencies, and brand advertisers
Drive significant revenue growth through new product offerings tailored to the creator ecosystem
Establish Nielsen as the industry standard for creator measurement and valuation
Lead cross-functional initiatives spanning product development, data science, sales, and client success
Represent Nielsen’s creator measurement capabilities with industry leaders and at key industry events

Skills

YouTube

TikTok

Instagram

Twitch

Creator Economy

Strategic Vision

Product Innovation

Business Development

Leadership

Data Science

Analytics

Audience Engagement

Monetization Models

Revenue Growth

Partnerships

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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