Consumer Programs Marketing Coordinator at American Electric Power

Shreveport, Louisiana, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Energy, Utilities, MarketingIndustries

Requirements

Bachelor's degree in marketing, business administration, liberal arts or communication, or related discipline
Five (5) years' experience in marketing, content development, and project coordination
Intermediate level of proficiency in MS Office
Basic understanding of web standards and graphic design software
Physical demand level is Sedentary
Excellent organizational and communication skills
Experience in writing, editing and producing communication material
Proficient in word processing, desktop publishing, electronic communication, and Internet applications
Experience with various print media (e.g. magazine, newspaper, company brochures, etc.), social or electronic media (Facebook, Twitter, Microsoft Outlook)
Strong understanding of performance measurement methodology and technology (e.g., Google Analytics, campaign measurement, etc.)

Responsibilities

Create, deliver, edit, and optimize marketing materials and energy education content according to plan and schedule
Participate on cross-functional teams to create and deliver marketing content in alignment with industry best practices
Interface, coordinate and collaborate with third party marketing firms to develop and deliver marketing materials, including customer facing websites and online portals
Conduct usability testing for energy efficiency tools developed by a third party to ensure functionality and an effective customer experience
Coordinate social media outreach and e-mail campaigns to promote energy efficiency products to operating company customers
Conduct analysis of operating company customers to determine market segmentation to determine targeted customers for various energy efficiency products
Establish key performance indicators to analyze performance of energy efficiency marketing initiatives and communicate with energy efficiency coordinators
Ensure that all assigned marketing initiatives are completed within the allocated budget and consistent with program schedules
Work collaboratively with a team of energy efficiency professionals to develop marketing strategies and tactics to promote energy efficiency products to all operating company customers
Ensure that all marketing and advertising is done in a manner consistent with company brand standards, and is completed on schedule and within the allocated budget
Perform market segmentation analysis, product analysis, and establishing key performance indicators to track the success of each marketing campaign
May perform other job functions as assigned

Skills

Key technologies and capabilities for this role

Marketing StrategyMarketing MaterialsAdvertising CampaignsSocial MediaWebsite ManagementMarket SegmentationProduct AnalysisKey Performance IndicatorsEmail CampaignsUsability TestingContent CreationBrand Standards

Questions & Answers

Common questions about this position

What education and experience are required for the Consumer Programs Marketing Coordinator role?

A Bachelor's degree in marketing, business administration, liberal arts or communication, or related discipline is required, along with five years' experience in marketing, content development, and project coordination.

What key skills are needed for this position?

Candidates need excellent organizational and communication skills, experience in writing, editing and producing communication material, proficiency in MS Office, word processing, desktop publishing, electronic communication, Internet applications, and a strong understanding of performance metrics.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What does a strong candidate for this marketing coordinator role look like?

A strong candidate has a relevant Bachelor's degree, 5 years of marketing and content development experience, excellent organizational and communication skills, proficiency in MS Office and digital tools, and experience with various media including social and print.