Community Market Manager at Primer

Birmingham, Alabama, United States

Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Education, K-12Industries

Requirements

Strong track record in partnerships, admissions, marketing, or community outreach — ideally in K-12 education or fast-growth startups
Exceptional communicator who can connect with diverse audiences, from families to community leaders
Confident public speaker and presenter, comfortable leading events and representing Primer externally
Self-starter who thrives with autonomy and knows how to build systems out of ambiguity
Results-driven, with past accountability for growth, enrollment, or revenue targets
Highly organized and able to manage multiple relationships and events at once
Generalist mindset — willing to roll up your sleeves to do both strategy and execution
Must have a car and be available for regular travel across the state (20-40%)

Responsibilities

Develop and own local channels that generate new family leads, including sponsorships, partnerships, and community engagement
Build relationships with local leaders, organizations, and influencers who can help grow Primer’s reach and reputation
Plan and execute campus open houses, family info sessions, and tours that convert interest into enrollment
Serve as a trusted, knowledgeable voice when presenting Primer’s model to prospective families
Collaborate with central marketing and admissions to align local efforts with broader campaigns
Experiment with new grassroots growth strategies; document and scale the ones that work
Manage ongoing relationships with enrolled families to strengthen community and referrals
Travel frequently (20-40%) across campuses within the state

Skills

Key technologies and capabilities for this role

community engagementrelationship buildingmarketingevent planningpublic speakingstorytellinglead generationpartnership developmentsponsorshipsnetworking

Questions & Answers

Common questions about this position

Is this a remote position or does it require in-person work?

This is not a desk job and requires spending much of your time out in the field meeting partners, speaking with parents, hosting open houses, and connecting with community leaders, with frequent travel (20-40%) across campuses within Alabama.

What preferred qualifications are needed for the Community Market Manager role?

Preferred qualifications include a strong track record in partnerships, admissions, marketing, or community outreach (ideally in K-12 education or fast-growth startups), exceptional communication skills, confident public speaking, self-starting with autonomy, and being results-driven with accountability for growth targets.

What is the salary or compensation for this position?

This information is not specified in the job description.

What is the work environment like at Primer?

The role involves thriving in fast-moving environments, building new relationships, and handling extremely hard work in a slightly-daunting-but-exciting setting focused on growing enrollment for Alabama campuses.

What makes a strong candidate for this Community Market Manager position?

A strong candidate is energetic, relationship-driven, with a track record in partnerships or marketing ideally in education, exceptional at communicating and public speaking, self-starting in ambiguous settings, and results-driven with experience hitting growth targets.

Primer

Personalized K-8 education through Microschools

About Primer

Primer provides personalized educational experiences through its Microschools, which are small, community-based institutions for K-8 students. These Microschools allow children to learn at their own pace and explore their interests, focusing on individual creativity and original thinking rather than a standardized curriculum. Unlike traditional schools, Primer emphasizes a flexible and tailored approach to education, catering to families seeking alternatives to conventional systems. The company actively involves parents in the educational process, fostering a collaborative environment. Primer operates on a tuition-based model but offers personalized payment plans and financial aid to ensure accessibility for a wider range of families. The goal is to create a more engaging and effective learning experience for children.

San Francisco, CaliforniaHeadquarters

2005Year Founded

$32.5MTotal Funding

SERIES_ACompany Stage

EducationIndustries

51-200Employees

Benefits

Remote Work Options

Risks

Increased competition in personalized education could threaten Primer's market share.

Economic downturns may reduce enrollment, impacting Primer's tuition-based revenue model.

Regulatory changes in education could affect Primer's operations and growth.

Differentiation

Primer offers personalized learning through community-based Microschools, unlike traditional schools.

The company emphasizes parental involvement, enhancing transparency and collaboration in education.

Primer provides flexible tuition plans, making education accessible to diverse financial backgrounds.

Upsides

Primer raised $15m in Series A funding, boosting its growth potential.

The rise of personalized education models aligns with Primer's mission and offerings.

Miami's growth as a startup hub supports Primer's expansion opportunities.

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