Communications Planning Manager at AT&T

El Segundo, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

NoVisa

Telecommunications, MarketingIndustries

Requirements

Bachelor’s degree in Communications, Marketing, Public Relations, or a related field (or equivalent combination of education and experience)
Proven experience in communication planning, preferably within a corporate or agency setting (typically 5-8 years in a related field)
Strong writing, editing, and proofreading skills
Excellent interpersonal and collaboration skills
Proficiency in using communication tools and platforms, including social media, content management systems, and analytics software
Strong project management skills with the ability to handle multiple projects simultaneously
Attention to detail and a commitment to delivering high-quality work
Blend of strategic, analytical, and creative skills with a deep understanding of audience behavior and media consumption
Specialized skills in audience segmentation & behavioral insights, omnichannel strategy development, data analytics & performance measurement, persuasive & adaptive messaging, and customer retention & loyalty
Ability to work in office 5 days per week in Dallas, TX or El Segundo, CA (no relocation offered)

Responsibilities

Develop and implement strategic communication plans to support company initiatives and campaigns, ensuring messages reach the right audience at the right time
Conduct thorough research and analysis to understand audience behavior, preferences, and media consumption, including customer behavior and journey mapping
Craft targeted messages and select appropriate channels (social media, email, digital ads, traditional media, etc.) to engage the audience effectively
Collaborate with marketing, PR, creative, and media teams to ensure smooth execution of campaigns
Build and maintain strong relationships across departments to facilitate cohesive and consistent messaging
Analyze campaign effectiveness using KPIs, analytics tools, and customer feedback to optimize future communications
Stay informed on industry trends and best practices to continuously enhance communication strategies

Skills

communication planning

audience analysis

media planning

customer journey mapping

channel strategy

social media

email marketing

digital advertising

traditional media

market research

strategic planning

PR collaboration

campaign management

AT&T

Telecommunications services including wireless and broadband

About AT&T

AT&T provides telecommunications services, including wireless communications, broadband internet, and digital television, primarily in the United States. Its 5G network offers faster data speeds and more reliable connections, although availability can vary. The company caters to both individual consumers and businesses, offering various subscription plans that include options for unlimited data and bundled services that combine internet, TV, and phone. AT&T generates revenue mainly through subscription fees, device sales, and its streaming service, DIRECTV STREAM, which adds to its diverse offerings. In a competitive market, AT&T distinguishes itself with its extensive service range and strong brand presence.

Dallas, TexasHeadquarters

1876Year Founded

$43.3MTotal Funding

IPOCompany Stage

Consumer Software, EntertainmentIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Paid Parental Leave

Adoption Assistance

Disability Insurance

Life Insurance

Employee Assistance Programs

Wellness Program

Employee Discounts

Risks

The customer service guarantee may increase financial liabilities due to compensation for outages.

A recent data breach could damage AT&T's reputation and lead to customer churn.

Resistance to replacing landlines may impact customer retention and satisfaction.

Differentiation

AT&T offers a unique customer service guarantee, setting it apart from competitors.

The company is expanding its fiber network, enhancing broadband offerings in underserved areas.

AT&T's 'Phone-Advanced' device aligns with the trend of replacing traditional landlines.

Upsides

AT&T's fiber network expansion could provide a competitive edge in broadband services.

The new customer service guarantee may attract customers from competitors lacking similar assurances.

Collaboration with The Arc enhances AT&T's brand image through corporate social responsibility.

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