Communications Manager at The Walt Disney Company

Bristol, Connecticut, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Entertainment, SportsIndustries

Requirements

Bachelor’s degree or equivalent experience in Communications, Public Relations, Journalism, or a related field
Minimum of 5 years of experience in public relations, media relations, or communications – preferably within sports or television
Proven track record of developing and executing successful PR strategies and media campaigns
Exceptional writing, communication and storytelling skills
Strong media contacts and experience pitching across a variety of platforms (TV, print, online, radio, trades)
Deep understanding of sports, media and news value
Strategic and creative thinker with a proactive, solutions-oriented approach
Experience in public speaking and media training support
Ability to manage multiple priorities and deadlines in a fast-paced environment
Proficiency in social media platforms including X (Twitter), Instagram, Facebook and TikTok
Knowledge of television ratings and the sports media landscape preferred
Team-oriented, flexible and able to thrive in a constantly evolving environment

Responsibilities

Lead all communications and publicity efforts for College GameDay, including strategy, media relations and managing on-site and behind-the-scenes access for media
Serve as a secondary communications contact for ESPN’s college football and basketball portfolios
Oversee PR efforts for additional college sports programming, including ABC’s NFL Draft coverage and select Olympic sports
Develop and execute strategic publicity campaigns to enhance visibility and brand reputation
Identify, craft and pitch compelling storylines to a wide range of national and regional media outlets
Manage relationships and coordinate interviews with key ESPN executives, on-air talent and production leaders
Write and edit press materials, including press releases, media kits, fact sheets and bios
Coordinate press events and manage logistics for media attending GameDay sites
Anticipate and manage issues, creating proactive communication strategies and messaging for external audiences
Serve as a 360 communicator – creating written and multimedia content for internal and external platforms, including ESPN Front Row and PR social channels
Support broader college sports PR initiatives, including championship coverage, ratings announcements and other major events
Build and maintain strong relationships with media across sports, business, television, entertainment and digital platforms
Leverage social media and digital tools to amplify ESPN messaging and reach diverse audiences
Monitor industry trends, media coverage and social conversations to inform strategy and advise key stakeholders
Collaborate with internal teams and business partners to align PR efforts with larger company goals
Identify and support executive visibility opportunities, including speaking engagements and awards
Maintain detailed press lists, reports and recaps of publicity results
Work evenings and weekends as required by live event and production schedules
Travel regularly for College GameDay and other ESPN events
Participate in an on-call rotation to support media inquiries, issues management, and operational communications outside of regular business hours