Communications Lead - GM U.S. Motorsports at General Motors

Warren, Michigan, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Motorsports, AutomotiveIndustries

Requirements

Bachelor’s degree in communications, Public Relations, Journalism, or related field
4+ years of experience in motorsports, automotive, or sports communications
Exceptional writing and editing skills with a strong grasp of brand tone and voice
Experience managing media relations and producing content in fast-paced environments
Familiarity with the U.S. motorsport media landscape, particularly IndyCar and NASCAR
Willingness to travel frequently, including weekends and holidays
Passion for motorsports and brand storytelling

Responsibilities

Develop press releases, race reports, statements, messaging documents, driver/team quotes, and internal communications specific to Chevrolet in IndyCar and NASCAR
Collaborate with creative and digital teams to produce engaging social media content and multimedia assets (photo, video, graphics)
Support storytelling initiatives that highlight technical innovation, performance, team culture, and brand values
Provide content articles for GM News, Chevrolet.com, and internal/external press rooms
Oversee, develop and harness the trackside media team for Chevrolet’s IndyCar and NASCAR programs
Manage automotive and lifestyle media requests, interviews, and press opportunities with drivers, engineers, and team leadership
Organize media briefings for senior executives
Host automotive and lifestyle media visits at race events and team facilities
Develop stories that resonate beyond specialist motorsport media to elevate Chevrolet’s brand narrative
Bolster on-site communications support at key IndyCar and NASCAR events across the U.S
Coordinate hospitality communications and guest experience materials
Capture and distribute behind-the-scenes content for internal and external audiences
Liaise with series organizers, promoters, and team partners to ensure messaging alignment and maximize exposure
Develop internal updates and content for GM stakeholders, including global teams and dealer networks
Ensure regular updates across key internal channels, including intranet sites and motorsport Slack channels
Ensure messaging consistency across Chevrolet and GM brand teams
Act as the internal champion to amplify our U.S. motorsport programs across all areas of the business

Skills

Press Releases

Media Relations

Content Creation

Social Media

Multimedia Production

Storytelling

Editorial

Public Relations

Event Management

Interview Coordination

General Motors

Designs, manufactures, and sells vehicles

About General Motors

General Motors designs, manufactures, and sells vehicles and vehicle parts, catering to individual consumers, businesses, and government entities. The company operates in both traditional internal combustion engine vehicles and the growing electric vehicle (EV) market, generating revenue through vehicle sales and financing services. GM stands out from competitors with its commitment to community service, sustainability, and diversity, as evidenced by a majority female Board of Directors. The company's goal is to balance traditional automotive manufacturing with technological advancements in electric and autonomous vehicles.

Detroit, MichiganHeadquarters

1908Year Founded

$486.7MTotal Funding

IPOCompany Stage

Automotive & Transportation, Financial ServicesIndustries

10,001+Employees

Benefits

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Company Match

401(k) Retirement Plan

Tuition Reimbursement

Student Loan Assistance

Flexible Work Hours

Discount on GM vehicles

Risks

Shutting down Cruise Robotaxi may affect investor confidence in GM's AV strategy.

Chevrolet Equinox EV recall could harm GM's safety reputation.

Leadership transition in design may disrupt continuity and brand identity.

Differentiation

GM's Dynamic Fuel Management system enhances fuel efficiency in traditional vehicles.

GM leads in board diversity with 55% women directors.

GM's pivot to personal autonomous vehicles aligns with consumer trends.

Upsides

Partnership with Nvidia boosts GM's autonomous vehicle technology capabilities.

Collaboration with ChargePoint expands EV charging infrastructure, enhancing consumer appeal.

Bryan Nesbitt's appointment as design head may bring innovation to GM's vehicle design.

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