Channel Trade Marketing Manager, Retail at Halborn

Wuhan, China

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, Healthcare, RetailIndustries

Requirements

University or above major in Marketing/Management/Business Administration or related fields (health care marketing related degree preferred)
6 years+ working experience in MNC, Top 500 or health care company in related marketing fields preferred
Strong trade marketing knowledge in WELLNESS and/or Consumer Health for category trade marketing planning and tracking
Frontline customer management knowledge to gain customer insight
Practiced MS office application
Strategic planning and strong analytic skill with innovative thinking

Responsibilities

Identify and build shopper insight into the channel strategies. Ensure brand channel strategies and trade marketing plans and activities are well aligned with marketing strategies and shopper insights
Develop retail channel brand strategies and new business model and retail business toolkits to support channel business healthy growth
Conduct trade marketing plan with key business partners and ensure good integration between Wellness and OTC, maximizing synergy across distributors and brands
Prepare annual Channel OP plan, define sales target, and budget allocation, to deliver wellness top line and bottom-line expectations
Monthly forecast coordination and CMF alignment: incl. GS, GTN, and Selling P for retail channel
Ensure that promotional funds and resources are managed effectively, controlled within budget and appropriate tracking measures are in place for major expenditures, including GTN and promotional funding
Conduct post promotion evaluation with clear KPI and ROI objective, improve TMKT funds and campaign effectiveness
Execute key project plan incl. innovation launch: distribution, merchandising, pricing guideline and promotional plan to ensure the innovation launch success
Promote cross channel empowerment, leverage expert TMKT and distributor resource
Tailor made analysis and report writing based on business requirement to support business decision

Skills

Key technologies and capabilities for this role

Shopper InsightsChannel StrategyTrade MarketingRetail Business PlanningSales Target SettingBudget AllocationForecast CoordinationBrand StrategyBusiness Model DevelopmentKey Account Management

Questions & Answers

Common questions about this position

What education is required for this role?

A university degree or above in Marketing, Management, Business Administration, or related fields is required, with healthcare marketing related degrees preferred.

What work experience is needed for the Channel Trade Marketing Manager position?

At least 6 years of working experience in an MNC or Top 500 company is required.

What is the salary range for this position?

This information is not specified in the job description.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What does Haleon's company culture emphasize?

Haleon has an agile, performance-focused culture driven by the 'Win as One' strategy, with a purpose to deliver better everyday health with humanity.

Halborn

Cybersecurity for blockchain and digital assets

About Halborn

Halborn specializes in cybersecurity focused on blockchain technology and digital assets. The firm provides security audits, penetration testing, and consulting services to clients in the digital finance sector, including cryptocurrency exchanges and Decentralized Finance (DeFi) companies. Their services help ensure the security of digital assets and financial infrastructure by addressing the specific security threats associated with blockchain technology. Halborn stands out from competitors due to its deep understanding of both blockchain and traditional financial security, which allows them to offer tailored solutions. The company's goal is to protect businesses from security threats, ensuring the safe operation of digital exchanges and the integrity of smart contract infrastructure.

Miami, FloridaHeadquarters

2019Year Founded

$87.5MTotal Funding

SERIES_ACompany Stage

Cybersecurity, Financial ServicesIndustries

51-200Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Company Equity

Risks

Increased targeting of Bitcoin hot wallets poses risks to Halborn's clients.

AI-powered social media bot farms could introduce new cyber threats.

Ongoing vulnerabilities in smart contracts remain a challenge for Halborn's services.

Differentiation

Halborn specializes in blockchain and digital asset cybersecurity, setting it apart.

The company offers high-level security audits and penetration testing for DeFi clients.

Halborn's expertise in both blockchain and traditional finance security is unique.

Upsides

Growing demand for blockchain security boosts Halborn's market potential.

Partnerships with Tholos and Orion Protocol enhance Halborn's Web3 security reputation.

Tokenized real-world assets present new opportunities for Halborn's security solutions.

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