Category Analyst (STANLEY) at Stanley Black & Decker

Medellin, Antioquia, Colombia

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, Tools, RetailIndustries

Requirements

Bachelor’s Degree
3+ years of experience in a sophisticated environment within brand marketing, finance or sales roles
2+ years of demonstrated Channel Marketing, Revenue Growth Management, Analytics, or equivalent success
Excellent English communication skills, with ability to collaborate and influence cross-functionally
Strong proficiency in Microsoft Excel and Power BI; general proficiency in PowerPoint
Experience with Salesforce, SAP, Infor XA (preferred)
Strong analytical, quantitative, and financial modeling skills, including utilizing data from multiple sources to drive decisions
Proven track record of driving initiatives from strategy to execution ("Gets Things Done")
Well-developed business acumen, including formulating pricing strategies that enhance brand value and achieve top and bottom-line growth
Track record of success in driving growth and profitability based on insights from consumer research and competitive/industry intelligence
Ability to understand and address complex business issues and multi-functional operating strategies efficiently

Responsibilities

Financial Reporting and Tracking: Build category financial P&L forecast on a bi-annual basis to analyze core and NPD product assortment and margin mix for a 3-year horizon
Market & Competitor Analysis: Understand the competitive product assortment, trends in the industry & commercial environment, and translate gaps into opportunities for growth
NPD & Core SKU Governance: Analyze and define product range by brand and retail channel; decide which products should be eliminated from and/or added to the range
NPD & Core Product Pricing: Partner with pricing team to establish market-based pricing for NPD and Core SKUs annually and quantify financial impact of proposed pricing changes at the portfolio and customer account level
Strategy Execution & Communication: Provide strategic counsel to cross-functional partners regarding category strategy, pricing, product assortment, margin and growth expectations, and product launch plans
Relationship Building: Ongoing relationship building with cross-functional partners including Product Managers, Brand Managers, Category Directors, Channel Managers, Sales Account Managers, Product and Commercial Finance Managers, and Pricing Managers

Skills

Key technologies and capabilities for this role

Financial ReportingP&L ForecastingMarket AnalysisCompetitor AnalysisPricing StrategyProduct AssortmentSKU ManagementNPD GovernanceExcelAnalyticsStrategic Planning

Questions & Answers

Common questions about this position

What education and experience are required for the Category Analyst role?

A Bachelor’s Degree is required, along with 3+ years of experience in a sophisticated environment within brand marketing, finance or sales roles, and 2+ years of demonstrated Channel Marketing, Revenue Growth Management, Analytics, or equivalent success.

What technical skills are needed for this position?

Strong proficiency in Microsoft Excel and Power BI is required, with general proficiency in PowerPoint. Experience with Salesforce, SAP, Infor XA is preferred, along with strong analytical, quantitative, and financial modeling skills.

What is the salary or compensation for this role?

This information is not specified in the job description.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What does the team culture look like at Stanley Black & Decker for this role?

The team is a high-performing analytical team of true entrepreneurs and relationship builders, fueled by a passion to excite the organization, exceed retail partner expectations, and pursue excellence in market, while collaborating cross-functionally.

Stanley Black & Decker

About Stanley Black & Decker

New Britain, ConnecticutHeadquarters

1843Year Founded

IPOCompany Stage

Industrial & Manufacturing, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Employee Stock Purchase Plan

Paid Vacation

Paid Sick Leave

Paid Holidays

Unlimited Paid Time Off

Wellness Program

Phone/Internet Stipend

Risks

Emerging Asian tool manufacturers increase competition, impacting market share and pricing.

Stricter environmental regulations may raise production costs for power tools.

Growing tool rental services could reduce individual tool purchases, affecting sales.

Differentiation

Stanley Black & Decker integrates WhisperDrive technology, enhancing product performance and market appeal.

DEWALT's POWERSHIFT system reduces CO2e emissions by up to 60%, leading in eco-friendly tools.

CRAFTSMAN's seven 2024 Pro Tool Innovation Awards highlight its industry-leading innovation.

Upsides

Partnership with WECS Renewables expands reach into the renewable energy sector.

Increased demand for eco-friendly tools boosts DEWALT's market traction in North America.

DEWALT's tool donation initiative supports tradespeople, potentially increasing brand loyalty.

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