Email Marketing Manager
VersapaySalary not specified
Full Time
Mid-level (3 to 4 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, AdvertisingIndustries
Requirements
- 2-3 Jahre Erfahrung im E-Mail-/CRM-Marketing oder digitalen Marketing auf Unternehmensseite oder in einer Agentur
- Versierter Umgang mit gängigen ESPs (wie z. B. Salesforce Marketing Cloud, Braze, Mailchimp oder Klaviyo)
- Kenntnisse in HTML/CSS für E-Mail
- Sicher im Umgang mit KPIs, Dashboards und UTM-Tracking
- Ausgeprägte analytische Stärke, Detailgenauigkeit und strukturierte Arbeitsweise
- Proaktive, lösungsorientierte und hands-on-Mentalität mit datengetriebener Denkweise
- Teamfähigkeit und Freude am Austausch mit anderen Fachabteilungen
- Sehr gute Kommunikationsfähigkeiten in Deutsch in Wort und Schrift (+ Englisch von Vorteil)
Responsibilities
- Konzeption, Aufbau und Versand von E-Mail-Kampagnen (Newsletter, Trigger/Automation, Lifecycle sowie SMS und App-Kampagnen) inklusive Zeit- und Kanal-Orchestrierung
- Entwicklung und Pflege modularer E-Mail-Templates (HTML/CSS) sowie Einpflegen von Inhalten mithilfe von HTML
- Qualitätssicherung und Link-Tests über relevante Clients und Devices sowie Überwachung von Versänden
- Enge Zusammenarbeit mit der Kreationsabteilung (Copywriting & Design) zur Erstellung der Kampagnen und Werbemittel
- Zielgruppensegmentierung und Personalisierung auf Basis von CRM-Daten, Einsatz dynamischer Inhalte und Produktempfehlungen
- Erstellung von Reportings sowie Verwendung der Datenanalysen & KPIs, um den Erfolg der Marketingkampagnen zu messen und stetig weiterzuentwickeln und zu verbessern
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What experience is required for the Campaign Manager CRM role?
Candidates need 2-3 years of experience in E-Mail/CRM marketing or digital marketing, either on the company side or in an agency.
What technical skills are needed for this position?
Proficiency with common ESPs like Salesforce Marketing Cloud, Braze, Mailchimp or Klaviyo, knowledge of HTML/CSS for emails, and skills in KPIs, dashboards, and UTM-tracking are required.
Where is this job located?
The role is based in Berlin, supporting customer CRM campaigns in Berlin.
What is the company culture like at RAPP?
RAPP celebrates diversity and personal well-being, believing it improves collective performance and leads to outstanding results.
What makes a strong candidate for this Campaign Manager role?
Strong candidates have proven success managing email campaigns, analytical strength, attention to detail, a structured work approach, and a proactive, solution-oriented mindset.
RAPP
Precision marketing agency using data-driven strategies
About RAPP
RAPP Worldwide focuses on precision marketing by using detailed data and advanced technology to create personalized marketing experiences for consumers. They serve a variety of clients across sectors like healthcare and technology, delivering engaging campaigns that enhance customer experiences and build brand loyalty. RAPP generates revenue through marketing services such as data analytics and creative content production, as well as consulting to optimize marketing strategies. As part of the Omnicom Group, they leverage a broad network of resources to provide effective marketing solutions.
New York City, New YorkHeadquarters
1965Year Founded
$1.3MTotal Funding
SEEDCompany Stage
Data & Analytics, Consulting, Consumer GoodsIndustries
1,001-5,000Employees
Risks
Loss of key personnel may disrupt strategic initiatives.
New creative leadership could impact client satisfaction if misaligned.
Resource diversion to internal initiatives may affect client service delivery.
Differentiation
RAPP leverages data and technology for personalized marketing experiences.
RAPP is part of Omnicom Group, enhancing its global reach and resources.
RAPP combines creative strategies with data analytics for effective customer engagement.
Upsides
AI-driven personalization enhances RAPP's targeted customer experiences.
Privacy-centric data tools align with RAPP's data-driven marketing approach.
Programmatic advertising complements RAPP's precision marketing model.
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