Campaign Management Analyst at Accenture

Mumbai, Maharashtra, India

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Professional Services, MarketingIndustries

Requirements

Any Graduation (Bachelor’s degree in Marketing, Business Administration, or related field preferred; Master’s degree (MBA) or certifications in digital marketing, project management (PMP), or CRM tools is a plus)
3 to 5 years of experience (6-8 years preferred in promotions, campaign management, or marketing strategy roles)
Proven track record in developing and executing successful promotional campaigns that drive business growth
Experience managing large-scale promotions within retail, e-commerce, or multinational organizations (preferred)
Strong background in working cross-functionally with sales, marketing, product, and operations teams
Proficiency in marketing tools and platforms (e.g., CRM systems, campaign management software, Google Analytics, Tableau, or Power BI)
Strong knowledge of digital marketing channels, promotional strategies, and customer engagement techniques
Expertise in sales enablement tools and conversion rate optimization
Strategic Thinking: Ability to develop long-term promotional plans that align with business goals
Project Management: Strong ability to handle multiple campaigns, ensuring timely and effective execution
Analytical & Data-Driven Mindset: Skilled in interpreting data and leveraging insights to optimize promotional strategies
Creativity & Innovation: Ability to develop unique, engaging promotions that drive customer interest and business impact
Collaboration & Leadership: Strong interpersonal skills to influence cross-functional teams and stakeholders
Agility & Problem-Solving: Adaptable to fast-paced environments and capable of troubleshooting challenges in campaign execution

Responsibilities

Develop and implement innovative, data-driven promotional strategies to drive sales and customer retention
Create and maintain a comprehensive promotional calendar aligned with business and marketing goals
Identify opportunities for strategic promotions based on consumer behavior, competitive landscape, and industry trends
Lead the end-to-end execution of promotional campaigns, ensuring seamless implementation across digital and offline channels
Collaborate with marketing and creative teams to develop compelling promotional materials and messaging
Work with digital, CRM, and media teams to optimize promotions across customer touchpoints

Skills

Marketing Analytics

Customer Insight

CRM

Google Analytics

Tableau

Power BI

Digital Marketing

Campaign Management

Project Management

Accenture

Global professional services for digital transformation

About Accenture

Accenture provides a wide range of professional services, including strategy and consulting, technology, and operations, to help organizations improve their performance. Their services assist clients in navigating digital transformation, enhancing operational efficiency, and achieving sustainable growth. Accenture's offerings include cloud migration, cybersecurity, artificial intelligence, and data analytics, which are tailored to meet the needs of various industries such as financial services, healthcare, and retail. What sets Accenture apart from its competitors is its extensive industry knowledge and ability to deliver comprehensive solutions that address both immediate challenges and long-term goals. The company's aim is to support clients in reducing their environmental impact while driving innovation and growth.

Dublin, IrelandHeadquarters

1989Year Founded

$8.5MTotal Funding

IPOCompany Stage

Consulting, Enterprise Software, CybersecurityIndustries

10,001+Employees

Risks

Rapid AI advancements may outpace Accenture's current capabilities, risking competitive disadvantages.

Integration challenges from multiple acquisitions could affect Accenture's operational efficiency.

The rise of AI-driven startups may disrupt Accenture's market share in customer service solutions.

Differentiation

Accenture's acquisitions enhance its capabilities in digital twin technology for financial services.

The company is expanding its expertise in net-zero infrastructure through strategic acquisitions.

Accenture's focus on software-defined vehicles positions it as a leader in automotive innovation.

Upsides

Accenture's investment in EMTECH supports central bank modernization amid digital currency evolution.

The acquisition of Award Solutions boosts Accenture's presence in the growing 5G and IoT markets.

Accenture's strategic acquisitions align with high-growth markets like digital twins and net-zero projects.

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