Caltrate Sr. Brand Manager at Halborn

Shanghai, Shanghai, China

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, Healthcare, Pharmaceuticals, OTCIndustries

Requirements

At least 7 years marketing experience
Bachelor and above
Proven experience of managing products in Pharmacy channel, O2O experience is preferred
Results-driven, organized, critical-thinking and solid marketing foundation
Strong communication skill with cross-functional department
Fluent English skills

Responsibilities

Responsible for Caltrate D600, Chewable and kids OTC products portfolio management including products positioning, value chain, line extension, new products launch
Develop annual marketing plan & communication strategies including ATL & BTL activities
Liaise with Caltrate marketing team and lead to manage O2O calendar for total Caltrate and activation execution
Responsible for products line IMC planning and excellent execution for impact
Monthly monitor products line performance (sales/ market share) and input the initiatives to deliver given targets
Great collaboration with cross functions (incl. sales, TMKT, insight, media, expert marketing, innovation, Medical affairs…etc) and external agencies (creative, production house, media, event…etc)

Skills

Brand Management

Product Portfolio Management

Marketing Strategy

IMC Planning

ATL

BTL

O2O Marketing

Shopper Marketing

Sales Growth

Market Share Analysis

Product Launch

Performance Monitoring

Halborn

Cybersecurity for blockchain and digital assets

About Halborn

Halborn specializes in cybersecurity focused on blockchain technology and digital assets. The firm provides security audits, penetration testing, and consulting services to clients in the digital finance sector, including cryptocurrency exchanges and Decentralized Finance (DeFi) companies. Their services help ensure the security of digital assets and financial infrastructure by addressing the specific security threats associated with blockchain technology. Halborn stands out from competitors due to its deep understanding of both blockchain and traditional financial security, which allows them to offer tailored solutions. The company's goal is to protect businesses from security threats, ensuring the safe operation of digital exchanges and the integrity of smart contract infrastructure.

Miami, FloridaHeadquarters

2019Year Founded

$87.5MTotal Funding

SERIES_ACompany Stage

Cybersecurity, Financial ServicesIndustries

51-200Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Company Equity

Risks

Increased targeting of Bitcoin hot wallets poses risks to Halborn's clients.

AI-powered social media bot farms could introduce new cyber threats.

Ongoing vulnerabilities in smart contracts remain a challenge for Halborn's services.

Differentiation

Halborn specializes in blockchain and digital asset cybersecurity, setting it apart.

The company offers high-level security audits and penetration testing for DeFi clients.

Halborn's expertise in both blockchain and traditional finance security is unique.

Upsides

Growing demand for blockchain security boosts Halborn's market potential.

Partnerships with Tholos and Orion Protocol enhance Halborn's Web3 security reputation.

Tokenized real-world assets present new opportunities for Halborn's security solutions.

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