Business Intelligence Developer at Viral Nation

Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Social Media, Digital AdvertisingIndustries

Requirements

Strong understanding of social media data
Technical expertise to translate concepts into automated solutions
Excellent communication skills to explain complex concepts to diverse stakeholders
Genuine curiosity about the evolving role of AI in the BI landscape
Expertise in Sigma and Snowflake (including Cortex AI features)
Experience with AI-driven insights (Gemini, Vertex AI, and other LLMs)
Knowledge of AI/ML tools (Snowflake Cortex, Vertex AI, Gemini)

Responsibilities

Design, build, and maintain dashboards that provide actionable insights into social media performance, enabling marketers and stakeholders to make informed decisions
Leverage expertise in Sigma and Snowflake (including Cortex AI features) to regularly update data visualization tools with new widgets, features, and data sources, ensuring dashboards remain relevant, scalable, and user-friendly
Continuously refine and optimize reporting mechanisms by incorporating advanced analytics, AI-driven insights (Gemini, Vertex AI, and other LLMs), and predictive modeling to highlight the business impact of social media efforts
Troubleshoot and resolve dashboard and tool-related issues, ensuring uninterrupted access and functionality across teams
Investigate and address data discrepancies by collaborating with BI, engineering, and product teams, ensuring accuracy, consistency, and reliability of social media data
Identify and implement automation opportunities by applying AI/ML tools (Snowflake Cortex, Vertex AI, Gemini) to streamline reporting processes, reduce manual effort, and improve efficiency
Develop and deploy self-service reporting tools and mechanisms that enhance accessibility, empower stakeholders, and integrate AI-powered query assistance for non-technical users
Collaborate cross-functionally with account management, product, and data engineering teams to align reporting practices with broader organizational goals and emerging AI/BI capabilities
Partner with technical teams to evaluate and implement new AI/BI tools, enhancing data enrichment, anomaly detection, and predictive analytics
Educate and train stakeholders on best practices in social media reporting, AI-enabled analytics, key performance indicators, and platform-specific definitions to ensure alignment and understanding
Conduct training and demonstrations of newly developed dashboards, AI-powered tools, and features to improve adoption and maximize the impact of insights delivered
Proactively explore emerging AI/BI innovations to enhance reporting, improve accuracy, and deliver greater value to clients through actionable insights and strategic recommendations

Skills

Sigma

Snowflake

Snowflake Cortex

Gemini

Vertex AI

Data Visualization

Dashboards

Business Intelligence

Social Media Analytics

Viral Nation

Influencer and social media marketing agency

About Viral Nation

Viral Nation is an influencer and social media marketing agency that helps brands enhance their digital presence through services like influencer marketing, paid performance, and creative content. The company uses proprietary technologies, including machine learning and AI, to assist clients in transitioning to a social-first approach. What makes Viral Nation different is its ability to combine paid and organic marketing strategies, adapting to changes in social media algorithms for better results. The goal is to help clients achieve measurable growth in return on ad spend (ROAS) and reduce customer acquisition costs (CAC).

Chicago, IllinoisHeadquarters

2014Year Founded

$178.3MTotal Funding

LATE_VCCompany Stage

Consumer Software, AI & Machine LearningIndustries

201-500Employees

Risks

Increased competition from agencies like Clear Digital challenges Viral Nation's market position.

Over-reliance on gaming content may limit diversification into other sectors.

High expectations from influencer attendees at Cannes Lions could strain resources.

Differentiation

Viral Nation uses AI to enhance influencer marketing and brand safety solutions.

The company integrates paid and organic marketing for maximum social media impact.

Viral Nation partners with top studios for innovative content creation and distribution.

Upsides

Growing demand for AI-driven influencer marketing boosts Viral Nation's service appeal.

Partnerships with Vertiqal Studios and Wind Sun Sky expand content creation opportunities.

Recognition at SXSW and Cannes Lions enhances Viral Nation's industry reputation.

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