Brand Research Intern at General Motors

Shanghai, Shanghai, China

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Not SpecifiedCompensation

InternshipExperience Level

InternshipJob Type

UnknownVisa

AutomotiveIndustries

Requirements

3rd or 4th year undergraduate students or graduate students pursuing master’s or doctoral degree majoring in Marketing, Advertising, Journalism, UX Design, English, Business, Statistics, Sociology or related fields
Excellent in English and Chinese communication, both speaking and writing
Proficient in Microsoft Excel, PowerPoint, and SPSS
Strong analytical and problem-solving skills
Self-motivation, quick learner, strong work ethic with the ability to work independently and deliver results with minimal supervision
Ability to commit to a minimum of 6 months and 3+ days/week
Proven experience in marketing, branding and automotive industry is preferred
Technical understanding of market research (both qualitative and quantitative methodologies) preferred
Acute understanding of advertising and brand communication preferred
Passion for market research and interest in China automotive industry and consumer landscape

Responsibilities

Support in planning and execution of brand research with compliance to methodologies; coordinate cross-functionally with global and local teams
Develop sample plans, questionnaires, and support stimuli development and review process
On-site coordination with partners and vendors for research fielding, qualitative interviews, and workshops; support set-up and quality management
Support in ad hoc research in a tight timeframe; communicate key findings effectively with supervisor, team members, vendors and project stakeholders
Collect and analyze data to develop customer and market insights
Draft report with story-telling skills; optimize slide format
Support material preparation for board review
Deep dive into available databases and conduct desktop and secondary research
Independently perform secondary research with NCBS data
Independently perform secondary research with BTS/GBTS data
Independently perform desktop research and secondary data analysis for pre-launch clinics

Skills

Key technologies and capabilities for this role

Market ResearchQualitative ResearchQuantitative ResearchBrand PositioningAd TestingQuestionnairesData AnalysisSecondary ResearchStorytellingSlide OptimizationNCBS DataBTS DataGBTS Data

Questions & Answers

Common questions about this position

Is this internship remote or on-site?

This role is categorized as on-site, requiring the successful candidate to report to the Headquarter building in Shanghai, China at least three times per week.

What are the required qualifications for this internship?

Applicants must be 3rd or 4th year undergraduate students or graduate students pursuing master’s or doctoral degree majoring in Marketing, Advertising, Journalism, UX Design, English, Business, Statistics, Sociology or related fields, with excellent English and Chinese communication skills, proficiency in Microsoft Excel, PowerPoint, and SPSS, plus strong analytical and problem-solving skills.

What is the minimum time commitment for this role?

Candidates must commit to a minimum of 6 months for continuity and impact on long-term projects, with at least 3+ days per week required.

What salary or compensation does this internship offer?

This information is not specified in the job description.

What preferred experience is valuable for this position?

Proven experience in marketing, branding, and the automotive industry is preferred, along with a technical understanding of market research methodologies and advertising.

General Motors

Designs, manufactures, and sells vehicles

About General Motors

General Motors designs, manufactures, and sells vehicles and vehicle parts, catering to individual consumers, businesses, and government entities. The company operates in both traditional internal combustion engine vehicles and the growing electric vehicle (EV) market, generating revenue through vehicle sales and financing services. GM stands out from competitors with its commitment to community service, sustainability, and diversity, as evidenced by a majority female Board of Directors. The company's goal is to balance traditional automotive manufacturing with technological advancements in electric and autonomous vehicles.

Detroit, MichiganHeadquarters

1908Year Founded

$486.7MTotal Funding

IPOCompany Stage

Automotive & Transportation, Financial ServicesIndustries

10,001+Employees

Benefits

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Company Match

401(k) Retirement Plan

Tuition Reimbursement

Student Loan Assistance

Flexible Work Hours

Discount on GM vehicles

Risks

Shutting down Cruise Robotaxi may affect investor confidence in GM's AV strategy.

Chevrolet Equinox EV recall could harm GM's safety reputation.

Leadership transition in design may disrupt continuity and brand identity.

Differentiation

GM's Dynamic Fuel Management system enhances fuel efficiency in traditional vehicles.

GM leads in board diversity with 55% women directors.

GM's pivot to personal autonomous vehicles aligns with consumer trends.

Upsides

Partnership with Nvidia boosts GM's autonomous vehicle technology capabilities.

Collaboration with ChargePoint expands EV charging infrastructure, enhancing consumer appeal.

Bryan Nesbitt's appointment as design head may bring innovation to GM's vehicle design.

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