d) at Halborn

Munich, Bavaria, Germany

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, Healthcare, Oral HealthIndustries

Requirements

Bachelor’s degree in a relevant field; a Master’s degree is a plus
At least 3 years of brand marketing experience in the consumer products sector
Proven leadership experience in both project-based and day-to-day scenarios
Strong financial acumen and business insight
Experience with large-scale product launches and collaboration within a global matrix organization
Demonstrated success in delivering insights-based consumer communications and driving brand share growth
Ability to adapt and thrive in a fast-paced, entrepreneurial environment, including during organizational changes

Responsibilities

Craft and refine the strategic direction for parodontax, grounded in consumer and customer insights
Lead the development of annual market activation plans, focusing on 3-year growth drivers and cross-functional team leadership
Drive superior execution of marketing plans and campaigns to bring the brand strategies to life, including media, creative development, and digital programs
Manage brand equity: successful deployment and localization of global toolkits & Drive innovation strategy through flawless execution of global innovation vision board
Manage the parodontax brand P&L, optimizing budget allocations to maximize return on investment
Support and mentor junior marketing associates, fostering a culture of learning and development
Cultivate strong relationships with agencies and cross-functional teams to deliver exceptional results
Tracking of results on key brand and programs, recommending course correction as necessary based on performance versus Key Performance Indicators

Skills

Brand Management

Marketing Strategy

Consumer Insights

Customer Insights

Strategic Planning

Activation Planning

Cross-Functional Leadership

Oral Health Marketing

Halborn

Cybersecurity for blockchain and digital assets

About Halborn

Halborn specializes in cybersecurity focused on blockchain technology and digital assets. The firm provides security audits, penetration testing, and consulting services to clients in the digital finance sector, including cryptocurrency exchanges and Decentralized Finance (DeFi) companies. Their services help ensure the security of digital assets and financial infrastructure by addressing the specific security threats associated with blockchain technology. Halborn stands out from competitors due to its deep understanding of both blockchain and traditional financial security, which allows them to offer tailored solutions. The company's goal is to protect businesses from security threats, ensuring the safe operation of digital exchanges and the integrity of smart contract infrastructure.

Miami, FloridaHeadquarters

2019Year Founded

$87.5MTotal Funding

SERIES_ACompany Stage

Cybersecurity, Financial ServicesIndustries

51-200Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Company Equity

Risks

Increased targeting of Bitcoin hot wallets poses risks to Halborn's clients.

AI-powered social media bot farms could introduce new cyber threats.

Ongoing vulnerabilities in smart contracts remain a challenge for Halborn's services.

Differentiation

Halborn specializes in blockchain and digital asset cybersecurity, setting it apart.

The company offers high-level security audits and penetration testing for DeFi clients.

Halborn's expertise in both blockchain and traditional finance security is unique.

Upsides

Growing demand for blockchain security boosts Halborn's market potential.

Partnerships with Tholos and Orion Protocol enhance Halborn's Web3 security reputation.

Tokenized real-world assets present new opportunities for Halborn's security solutions.

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